Assistant VICE president-portfolio at HDFC Bank (2022-09 – Present)
- Responsible for PayZapp PnL with focus on Wallet Income
- Responsible for DAU, Transactions & Spends by doing interventions at App level & Cashback Management
- Managing campaigns for Growth of DAU, DTU, Transactions & Category enhancement
- Managing entire CLCM from onboarding to churn management
- Managing Funnels for Upsell & Churn management
General Manager-Product & Services at Vi (Vodafone idea Ltd) (2021-01 – 2022-09)
- Responsible for Churn Management across 23 Circles
- Responsible for increasing recharging subscriber by Segmented/Cohort base campaign
- Managing campaigns for Growth in Active subscribers /Recharging subscribers
- Responsible for increasing Voice/Data Usage leading to making Vi as Primary SIM
- Cross functional management with technology, legal, regulatory & Sales functions for achieving desired targets
ASSISTANT GENERAL MANAGER- Marketing at Vi (Vodafone Idea Ltd) (2018-09 – 2020-12)
- Responsible for driving Sales teams for improving quality of acquisition for PUH Cluster (Punjab, HP, JK & Haryana Circles)
- Responsible for achieving budgeted /Targeted numbers of revenue & Churn for PUH Cluster
- Responsible for gaining RMS (Revenue market share) & CMS (Customer Market share) in PUH Cluster
ASSISTANT MANAGER- Marketing at Idea Cellular Ltd (2014-09 – 2018-08)
- Responsible for driving MoU, Data Usage & STD market share for erstwhile Idea cellular
- Responsible for running campaigns for new product launch by coordinating with Cross functional teams
