Isha Kapoor

Multidisciplinary creative professional with 10+ years of experience across conceptualisation, advertising, web series, documentaries, production, and costume design. Experienced in developing creative ideas, building visual narratives, supporting directors, coordinating production teams, and translating concepts into compelling screen content. Worked as a freelance Conceptualiser, contributed to a Netflix-associated web series based in Kolkata, handled creative responsibilities for television commercials, and served as an Associate Creative Director at Surani Pictures.

Skilled at working across the complete creative process—from initial research and ideation to scripting, visual development, execution, and on-set coordination.

Freelance Conceptualiser / Creative Consultant at kaptain studios / A Creation Film (2024-01 – Present)

• Develop original concepts and creative treatments for advertising, digital content, branded films, and screen-based projects.
• Translate client briefs, director references, and brand objectives into clear and engaging creative ideas.
• Create storylines, narrative structures, character profiles, visual references, mood boards, and pitch presentations.
• Collaborate with directors, writers, producers, cinematographers, production designers, and post-production teams.
• Conduct research to develop culturally relevant, visually distinctive, and audience-focused concepts.
• Support projects through different stages of development, from the initial idea to execution.
• Assist in refining scripts, treatments, visual language, tone, and overall creative direction.
• Present and communicate creative ideas effectively to clients, production houses, and internal teams.
• Manage multiple assignments simultaneously while working within timelines and production requirements.

Creative Team Member / Conceptualiser — Web Series at Michelada Media Pvt. Ltd. (2022-01 – 2023-12)

Netflix-associated Production

• Contributed to the creative development and execution of a web series based in Kolkata.
• Assisted with research, concept development, visual references, character understanding, and story-world creation.
• Worked closely with the creative team, director, writers, and production department to maintain consistency in the project's creative vision.
• Supported the development of scenes, environments, character details, and visual storytelling elements.
• Participated in pre-production discussions, creative meetings, location-related conversations, and production planning.
• Helped ensure that the project reflected the intended tone, cultural setting, and visual identity.
• Collaborated with multiple departments to resolve creative and practical challenges during production.
• Contributed to maintaining continuity and alignment between the creative brief and on-ground execution.

Freelance Creative Professional — TV Commercials at bohra bros (2021-01 – 2021-12)

• Worked on multiple television commercials and branded content projects with different production houses.
• Contributed to the conceptualisation, development, and execution of commercial ideas.
• Assisted in interpreting brand briefs and shaping them into engaging visual narratives.
• Prepared creative references, treatments, mood boards, and presentation material.
• Coordinated with directors, writers, producers, agencies, and production teams.
• Supported casting, location discussions, art direction, costume references, and other pre-production requirements.
• Assisted on set to ensure that creative decisions were executed accurately and efficiently.
• Adapted quickly to different brand guidelines, production styles, timelines, and client requirements.

Associate Creative Director at Surani Pictures (2019-01 – 2020-12)

• Led and supported the development of creative ideas for films, advertising projects, digital content, and branded communication.
• Worked with directors, writers, producers, and internal teams to develop concepts from brief to execution.
• Reviewed scripts, treatments, storyboards, references, and visual presentations.
• Helped establish the creative tone, visual direction, narrative structure, and overall identity of projects.
• Guided junior creatives and assisted in delegating tasks across the creative team.
• Participated in client discussions, internal reviews, project presentations, and creative feedback sessions.
• Coordinated with production, art, costume, casting, and post-production departments.
• Ensured that creative output remained aligned with project objectives, timelines, and quality standards.
• Contributed to brainstorming sessions and helped transform early-stage ideas into practical production plans.

Assistant Director — Television Commercial at nomad films (2018-01 – 2018-12)

International Brand

• Worked as an Assistant Director on a television commercial for an international brand.
• Supported the director during pre-production, shoot planning, and on-set execution.
• Assisted with scheduling, shot breakdowns, call sheets, rehearsals, and scene preparation.
• Coordinated with cast, crew, production, art, costume, and camera departments.
• Helped maintain communication between the director and various technical and creative teams.
• Assisted in ensuring that shots were completed according to the approved storyboard, schedule, and creative brief.
• Managed on-set requirements and helped resolve production issues efficiently.
• Gained experience working within the professional standards and structured workflow of an international brand campaign.

First Assistant Director — Documentary at Nokia (2017-01 – 2017-12)

• Worked as the First Assistant Director on a documentary project for Nokia.
• Assisted the director with planning, scheduling, production coordination, and daily shoot requirements.
• Prepared and managed shoot plans, call sheets, scene requirements, and crew coordination.
• Maintained communication between the director, production team, technical crew, and contributors.
• Helped manage the flow of production and ensured that filming remained on schedule.
• Coordinated locations, interviews, equipment requirements, and movement between setups.
• Supported the team in handling on-ground challenges and maintaining a smooth production process.
• Developed strong skills in documentary workflow, factual storytelling, and real-time production management.

Costume Intern — Web Series at Monozygotic (2016-01 – 2017-12)

• Assisted the costume department on a web series project.
• Conducted costume research based on characters, story requirements, locations, and period or contemporary settings.
• Helped with costume sourcing, shopping, fittings, alterations, tagging, and wardrobe organisation.
• Maintained costume continuity across scenes and shooting days.
• Coordinated with the costume designer, stylist, actors, production team, and Assistant Directors.
• Prepared and organised costume racks, accessories, look references, and scene-wise requirements.
• Assisted during fittings and ensured that costumes were available and prepared for each shoot.
• Developed a strong understanding of character development through costume and visual storytelling.

Films and television (Direction course) – AMITY UNIVERSITY (2013-01 – 2015-12)

Masters in Global Luxury Good and Services (MGLUX) – SP JAIN (2015-01 – 2016-12)