Marketing Launchpad Program (Projects-based) - Kraftshala
(2026-01)
Ran Meta Ads, Google Ads, Amazon Ads, and programmatic campaigns for D2C e-commerce brands while implementing SEO and organic social media strategies.
- Ran Meta Ads for Unleavables.com — a Shopify-based D2C apparel brand selling oversized, anime-printed T-shirts. Targeted coffee, dog, and cat lovers to drive add-to-cart conversions.
- Optimised a 7-day Meta Ads campaign with an ₹800 budget, achieving 12,222 impressions, 3,538 clicks, 74 Add-to-Carts, a 28.95% CTR, ₹55.94 CPM, ₹9.24 Cost per ATC, and a 2.09% Click-to-ATC rate while gaining hands-on experience in audience targeting, creative strategy, performance marketing, and campaign reporting (PPTs).
- Ran Google Search Ads for Unleavables to drive add-to-cart conversions for Anime, Printed, and Oversized T-shirts in Madhya Pradesh using Responsive Search Ads (RSAs), phrase-match keywords, and a conversion-focused bidding strategy.
- Achieved 3,742 impressions, 131 clicks, 5 add-to-carts, and a ₹163 cost per add-to-cart by optimizing search terms, adding negative keywords, and refining campaign performance.
- Generated 8,742 impressions and 66 clicks within a ₹702 budget by setting up Amazon Sponsored Products campaigns for ₹499 bedsheets and optimising keyword targeting, bids, budget allocation, and placement modifiers.
- Monitored Amazon Ads performance using key KPIs including CTR, CPC, ACOS, ROAS, Sales, and Orders, and optimized bids, keywords, and budgets to improve campaign performance.
- Executed and optimised programmatic advertising campaigns in DV360, including audience targeting, line-item setup, bidding strategies, pacing, and campaign optimisation.
- Optimized SEO for a published blog on Unleavables by conducting keyword research, on-page optimization, technical SEO audits, and backlink opportunity analysis to improve search visibility and organic discoverability.
- Created short-form Reels content for Unleavables.com that reached 1,500+ views organically with zero paid promotion.
- Produced engaging product-focused Reels that generated 500+ views, driving brand awareness for the D2C apparel brand.
- Scaled Digitalwithisha from scratch to 6,600+ followers, generating 3M+ views and 5M+ organic reach, while running paid ad campaigns to promote high-performing content, optimize audience targeting, and drive follower growth.
Biller & Social Media Executive - Juice Factory Chaupati - Bhilai
(2020-12 - 2022-03)
Managed food card billing, cash handling, event coordination, menu updates, customer issue resolution, and team operations while growing Instagram presence.
- Managed food card billing, cash handling, event coordination, menu updates, customer issue resolution, and team operations while growing Instagram from 500 to 2,000 followers through Canva creatives, content planning, and Reels.
Social Media Executive - IDOT BOX - Bhilai
(2022-04 - 2022-12)
Scaled Instagram presence and executed comprehensive influencer collaboration strategy for entertainment brand.
- Scaled Idiot Box TV's Instagram from 0 to 2,000 followers by executing content strategy, managing 30+ celebrity and 100+ local influencer collaborations, creating social media creatives, and driving engagement through high-performing Reels.
Social Media Executive - Bizoffice - Bhilai
(2022-01 - 2023-12)
Enhanced digital presence for fintech brand through content creation, video editing, and audience growth strategies across multiple platforms.
- Enhanced MyFintex's digital presence by creating social media content, editing Reels/Shorts for Instagram, LinkedIn, and YouTube, designing Canva thumbnails and festival creatives, and growing the audience from 10K to 30K followers while improving engagement and profile quality.
