Isha Virmani

Business Automation Manager with 4+ years of experience leading CRM automation, workflow optimization, and AI-driven process transformation across sales, marketing, and customer operations. Proven expertise in CRM lifecycle automation, system integrations, and omnichannel communication workflows. Strong record of improving lead conversion, customer retention, data accuracy, and operational efficiency through scalable automation frameworks aligned with business KPIs and ROI.

Growth & Automation Executive – Digital Marketing, GHL & AI - Matya Advisory Services Pvt. Ltd. - New Delhi

(2026-05)

• Architected end-to-end digital acquisition infrastructure using GoHighLevel (GHL), design-engineering high-converting landing pages, multi-step marketing funnels, and fully integrated websites optimized for fast load speeds and mobile responsiveness.

Business Automation Manager – CRM - Automation Saathi - New Delhi

(2024-01 - 2026-05)

• Automated the end-to-end sales funnel for an aviation services organization—covering lead capture, CRM-driven management, and follow-ups—achieving 2× annual registration growth.
• Engineered end-to-end Digital Marketing funnels using GHL (GoHighLevel) and Zapier; integrated Meta/Google lead forms to automate multi-channel follow-ups, reducing client response times and boosting conversions.
• Designed and implemented a centralized Franchisee Management System for a 300+ outlet retail organization, streamlining internal operations, standardizing processes, and improving operational visibility across franchise units.
• Built bilingual automation workflows in 10 languages and integrated multilingual IVR to expand customer reach and engagement across diverse markets.
• Implemented WhatsApp automation to track the e-commerce customer journey, automate cart recovery and personalized offers, and deliver real-time invoices and order updates, improving conversions and customer experience.
• Partner with sales, marketing, and operations stakeholders to define CRM KPIs, monitor performance, and track ROI.

Product Manager - Pharmadian Health Care - Faridabad

(2023-06 - 2023-12)

• Created UI/UX layouts in Canva and coordinated to support end-to-end website development and user experience.
• Reduced lead leakage to less than 1% by implementing automated fallback webhooks and error-handling paths inside n8n workflows.
• Developed and managed a centralized system to track blood group availability across multiple blood bank locations and monitor medicine inventory, enabling real-time visibility, efficient inventory management, and improved operational coordination.

Assistant System Engineer - Tata Consultancy Services (TCS) - Varanasi

(2022-05 - 2023-05)

• Designed targeted Digital Marketing conversion paths via A/B testing and customer journey mapping; integrated automated WhatsApp/Email performance campaigns to increase repeat purchase revenue by 30%.
• Implemented CRM-triggered transactional communication automation across WhatsApp, Email, and SMS, increasing repeat purchases by 30%.
• Collaborated with cross-functional teams to align CRM data, automation logic, and business requirements.

Content Analyst - PCMB Jobs & Solutions - Rohtak

(2021-10 - 2022-05)

• Performed UAT and functional testing for CRM-integrated digital platforms.
• Conducted data validation, content quality checks, and workflow verification.
• Supported recruitment and onboarding operations through CRM tracking and coordination.

M.Sc. - Mathematics with Computer Science - Maharshi Dayanand University

B.Sc. - Mathematics - Government P.G. College for Women