Head Designer - Sonu Exim (Apparal Export House) - Noida
(2024-01 - 2025-01)
- Directed the end-to-end design process for international apparel collections for brands Lipsy London, ASDA George, Zara, and Cotton-On.
- Conducted trend forecasting, market research and buyer analysis to create innovative yet commercially viable designs.
- Specialized in fabric selection, trims selection, color story development and silhouettes in alignment with buyer requirements and global trends.
- Strengthened buyer relationships through effective design presentations and approvals.
- Supervised a team of junior designers and sampling staff, ensuring high-quality execution and attention to detail.
- Coordinated closely with sampling, production, and merchandising teams to ensure accuracy, cost-effectiveness and on-time delivery.
- Contributed to boosting export business growth by delivering collections that balanced creativity, quality and market demand.
Senior Fashion Designer and Merchandiser - Kay Krishna Tex Fab Pvt Ltd (Manufacturing & Trading Company) - Delhi
(2020-01 - 2024-01)
- Directed the end-to-end design process for international apparel collections for brands Lipsy London, ASDA George, Zara, and Cotton-On.
- Conducted trend forecasting, market research and buyer analysis to create innovative yet commercially viable designs.
- Specialized in fabric selection, trims selection, color story development and silhouettes in alignment with buyer requirements and global trends.
- Strengthened buyer relationships through effective design presentations and approvals.
- Supervised a team of junior designers and sampling staff, ensuring high-quality execution and attention to detail.
- Coordinated closely with sampling, production, and merchandising teams to ensure accuracy, cost-effectiveness and on-time delivery.
- Contributed to boosting export business growth by delivering collections that balanced creativity, quality and market demand.
Assistant Designer - Hemant & Nandita - Sector-63, Noida
(2018-01 - 2019-01)
- Design research and Inspiration work according to WGSN trend reports
- Design sketches and creating fit samples.
- Did fabric sourcing and surface orientation.
- Made sample programs for Cutting process.
- Ensuring a fit and stitching of a garment.
- Did garment costing and was involved in garments shoot process.
- Creating design sketches according to trend forecast and buyers need.
- Finalising Fabrics and Embroidery swatches.
- Development of suit borders, necklines and motifs.
- Client Handing and direct dealing with suppliers
- Social Media Handling.
- Maintaining sales and purchase record.
Freelance Designer - La Estiloso - Noida
(2019-01 - 2020-01)
- Creating Design Concepts and Design sketches.
- Selecting Fabrics and Trims.
- Creating fit samples to final design outfit.
Internship - Richa & Company - Udyog Vihar, Gurugram
(2018-01 - 2018-05)
- Did research work and developed embroidery swatches.
- Design Sketches for brand Abercrombie & Fitch, Chico's.
- Involvement in whole sampling process.
Internship - ITC Lifestyle - Gurugram
(2017-01 - 2017-05)
- Developed Prints for brand John Players.
- Created Tech packs along with Cad Sketches.
