Motion Designer - WPP Production
(2026-02)
- Own end-to-end creative delivery — from brief and storyboard through final production — for L'Oréal and its portfolio of 37 sub-brands, adapting execution to each brand's distinct visual identity and compliance requirements.
- Architected and scaled an AI-augmented production workflow by integrating Aviate (AI video automation) into the editing pipeline, then iteratively refined prompt structures to raise first-pass accuracy and materially reduce rework.
- Deployed Claude and other AI tools across pre-production — ideation, storyboarding, prompt engineering, problem-solving — to compress concept-to-production timelines.
- Translate viewer-analytics reports and creative performance insights into data-informed creative decisions for new campaigns.
- Balance automation-driven speed with hands-on creative judgment on pacing, transitions and visual quality — protecting premium brand standards while scaling output.
- Manage multiple brands and deliverables in parallel, partnering with creative, production and account teams to convert shifting requirements into production-ready solutions.
Motion Designer - Flagship Project - WPP Production
(2026-02)
YSL Beauty | Cushion Foundation
- Led the campaign from storyboard through final video delivery, balancing YSL Beauty's premium visual identity against production efficiency targets.
- Used Aviate automation to generate the initial video structure, then refined prompts across iterations until output quality met brand standard on the first pass — eliminating unnecessary rework cycles.
- Combined automated output with hands-on editing and motion design to fine-tune pacing, transitions and product focus, delivering a final asset that earned positive client feedback and validated the AI-augmented approach for future campaigns.
Senior Video Editor - Adwants
(2024-01 - 2026-02)
- Led post-production across a diverse client roster — Panasonic, Prince Jeweller, GRT Hotels, HAP and Kaleeshwari Groups — each with distinct brand voice and turnaround demands.
- Built and trained AI-assisted editing modules on brand guidelines, streamlining repetitive editing tasks while protecting creative control over final output.
- Redesigned the production process into a storyboard → automation → manual refinement → final delivery pipeline, improving consistency without compromising brand standards.
- Served as the primary point of coordination between client servicing and creative teams, converting feedback into fast, accurate edits on tight timelines.
- Delivered motion graphics, animation and VFX work that consistently earned positive client sign-off, building a reputation for reliability under deadline pressure.
Marketing Content Creator - Pixcell Play
(2023-05 - 2024-01)
- Partnered directly with the development team to translate unreleased game features into hype-building video content, storyboarding original narrative concepts ahead of public launch.
- Designed in-game visual assets — from 2D skins to custom items — aligning marketing output with the game's broader visual identity.
- Ran competitive research across the gaming category to inform original creative direction for visual campaigns.
Video Editor - Skill Lync
(2022-09 - 2023-01)
- Delivered post-production and audio/video QC for e-learning content, reviewing output frame-by-frame to meet technical and brand-alignment standards.
- Consistently met or beat delivery deadlines while working closely with senior editors to build production-ready workflows.
