Performance Marketing Manager
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Performance Marketing and GTM professional with 7+ years of experience building scalable lead generation systems and optimizing full-funnel marketing performance. Currently delivering 4,200+ qualified leads per month while cutting cost per lead by 50% and managing ₹5-10 lakh monthly ad budgets. Expert in end-to-end funnel architecture, GA4/GTM tracking, CRM integration, and AI-powered marketing automation.
Proven ability to align marketing operations with revenue goals through data-driven experimentation and cross-functional collaboration.
GTM Engineer / Performance Marketing Manager at CASHurDRIVE Marketing Ltd. (2025-07 – Present)
Built and scaled a multi-channel lead generation engine delivering 4,200+ qualified leads/month across Google, Meta, and LinkedIn Ads. Cut cost per lead by 50% through continuous optimization of targeting, creatives, and funnel structure. Managed ₹5–10 lakh monthly ad budgets with a focus on cost efficiency, lead quality, and measurable ROI.
Senior Digital Marketing Analyst at Megamax Services Pvt. Ltd. (2021-06 – 2025-07)
Achieved 250%+ ROI on paid campaigns through structured experimentation across Google Ads and LinkedIn Ads. Improved paid conversion rates by 2.5%+ through landing page and audience optimization. Grew organic traffic by 15% via SEO strategy and content optimization.
Digital Marketing Executive at Clear Promo (2020-09 – 2021-04)
Managed and optimized paid campaigns across Google Ads, Meta Ads, Amazon, and Taboola. Delivered performance insights and reporting to improve campaign efficiency and ROI.
SEO Executive at Tridindia IT Translation Services Pvt. Ltd. (2019-03 – 2020-09)
Improved keyword rankings and organic traffic through on-page SEO, backlink building, and technical optimization. Supported paid campaign execution and performance reporting.
Bachelor of Computer Applications in Computer Applications – MAHGU University (2024)
Diploma in Information Technology in Information Technology