Janani

Brand and Marketing Communications professional with nearly 4 years of experience in media, institutional branding, and digital content execution. Currently pursuing MBA in Marketing. Experienced in brand positioning, stakeholder communication, campaign-based messaging, media coordination, and multi-channel content strategy. Strong foundation in reputation management and audience-focused communication.

Content Writer - SRM Institute of Science and Technology

(2024-08 - 2026-04)

• Drive institutional brand communication across website and social media platforms, aligning messaging with admissions, research visibility, and organizational objectives.
• Develop campaign-based content, draft press releases, and coordinate media coverage to strengthen brand positioning and public reputation.
• Collaborate with cross-functional stakeholders to ensure consistent brand voice, structured storytelling, and audience-focused digital engagement.

Data Annotator - Springbord

(2023-11 - 2024-07)

• Supported AI training models through structured data annotation and content evaluation.
• Ensured quality control and accuracy across large datasets.

Reporter / Sub-Editor - Indian Express Tamil

(2021-12 - 2023-07)

• Managed high-impact editorial communication in fast-paced, deadline-driven environments, ensuring accuracy and message clarity across print and digital platforms.
• Covered press conferences, public affairs, and cultural events, translating complex information into structured, audience-focused narratives.
• Developed strong understanding of public perception, reputation-sensitive communication, and strategic messaging in media-facing scenarios.

MBA - Digital Marketing - SRM Institute of Science and Technology (2024 - 2026)

MA - Journalism and Communication - SDNB Vaishnav College for Women (2019 - 2021)