Jasdeep Saluja

Business Development & B2B Sales professional with 10+ years of experience across technology, cybersecurity, cloud services, e-commerce, digital advertising and lead generation. Experienced in US-market sales, outbound prospecting, pipeline development, consultative selling, account management, qualification, negotiation and stakeholder management. Strong exposure to Walmart Connect, e-commerce growth, advertising solutions and AI-enabled sales processes.

Proven background in identifying opportunities, conducting discovery, positioning solutions, managing sales cycles and collaborating cross-functionally from prospecting through commercial outcomes.

Business Development Manager - Optiwise.ai

(2025-03 - 2025-05)

• Managed business development activities for an AI-enabled e-commerce and advertising optimization platform focused on marketplace growth.
• Built prospect pipeline through outbound prospecting, email outreach, qualification and discovery conversations with brands and sellers.
• Positioned solutions around Walmart marketplace growth, listing optimization, advertising performance, A+ Content and TACOS-focused optimization.
• Identified marketplace and advertising challenges and translated business requirements into relevant solution opportunities.
• Supported Walmart Connect sales conversations across Sponsored Products, Sponsored Brands, Sponsored Videos and Creative Essentials.
• Collaborated with internal teams on prospect requirements, solution positioning, follow-ups and progression of qualified opportunities through the sales cycle.

Business Development Manager – Cybersecurity - CloudSEK

(2022-01 - 2022-11)

• Developed business development strategies for cloud and cybersecurity solutions, with emphasis on market penetration and product adoption.
• Built and managed sales pipelines through strategic outreach, prospect meetings, qualification, pricing discussions and relationship management.
• Identified new markets and opportunities for external threat protection and cybersecurity offerings.
• Conducted market analysis and presented sales insights, forecasts and opportunity updates to senior stakeholders.
• Built client relationships by understanding business requirements and positioning relevant cybersecurity solutions.

Business Development Manager – US Geography - UnboundB2B

(2021-04 - 2021-08)

• Managed a portfolio of accounts with responsibility for business growth, client relationships and commercial outcomes.
• Led new-business pitches combining consultative discovery, creative solution positioning and commercial acumen.
• Worked cross-functionally to align client requirements with deliverables and maintain strong account relationships.
• Supported account growth through structured opportunity management and proactive client engagement.

Presales / Inside Sales – US Geography - Datamatics Business Solutions

(2019-09 - 2020-07)

• Conducted market research across customer segments, competitive landscapes and buying behavior to identify sales opportunities.
• Built qualified lead-generation initiatives and supported customer acquisition through targeted outreach and brand-led campaigns.
• Established and managed sales channels including online platforms, referrals and direct outreach.
• Used customer-centric discovery to understand requirements, position solutions and support retention.

Inside Sales Manager / Lead - ICT Web Tech Pvt. Ltd.

(2015-09 - 2019-04)

• Led and mentored a sales team focused on cloud sales and lead generation for US IT companies.
• Optimized sales pipelines and implemented process improvements to strengthen conversion and sales efficiency.
• Designed and delivered sales training covering prospecting, qualification, discovery and solution positioning.
• Analyzed sales metrics to identify performance gaps and implement corrective actions.
• Expanded client acquisition into new geographies and industry segments, contributing to a 20% increase in client acquisition.
• Introduced a customer-centric sales approach that contributed to a 25% increase in customer satisfaction ratings.

Lead Generation Executive - Summits Infotech

(2013-08 - 2015-09)

• Generated BANT-qualified leads and MQLs for US-based e-commerce businesses through targeted prospecting and market research.
• Developed market-penetration strategies aligned with customer needs and industry trends.
• Managed key accounts through tailored solutions, consistent follow-up and proactive client support.
• Improved lead-generation workflows, contributing to a 20% reduction in acquisition costs while improving lead quality.
• Implemented customer-engagement initiatives that contributed to a 25% increase in customer satisfaction.

Intermediate - Madhya Pradesh Board (2011 - 2012)