Jatin Arora

Strategic UX and Product Design leader with 20+ years of experience driving digital transformation across enterprise SaaS, AI/ML, Automation, IoT, Aviation, and Cloud platforms. Throughout my career at Samsung SDS, HCL Technologies, and Coforge, I have led global design teams, built enterprise design systems, established UX governance frameworks, and delivered product experiences across AI/ML, Automation, Cloud Platforms, IoT, Conversational AI, Aviation, and Financial Services. Early adopter of AI-augmented design workflows (Figma Make, UX Pilot, Miro AI, Claude, NotebookLM), cutting discovery cycle time by 40% and research synthesis by half.

Senior Manager – Customer Experience (CX) - Samsung SDS - India and South Korea

(2023-02)

Own UX vision, design standards, and scalable design systems for Samsung SDS's flagship automation and mobility products, operating within Agile/Scrum delivery cycles alongside product management and engineering across India and South Korea (GDC). Drive GenAI and conversational UI product strategy and govern design quality across a multi-geography team.

• Led full UX redesign of Brity Automation (brityautomation.ai), an enterprise hyper-automation platform — remapping user journeys and process flows, improving mobile responsiveness, and refining conversion-flow quality across the product's information architecture.
• Built and scaled the Knox Design System for Samsung Knox Portal and Teams Messenger, standardizing UI components and accessibility patterns across platforms, reducing design-to-dev handoff time by ~30%.
• Embedded AI-augmented tooling (Figma Make, UX Pilot, Miro AI, NotebookLM) directly into sprint cycles, cutting research synthesis and discovery time by up to 40%.
• Mentored and governed a multi-geography design team, establishing quality benchmarks, design governance frameworks, and accessibility/responsive design standards for high-visibility enterprise products.

Associate General Manager – UX - HCL Technologies Ltd.

(2016-10 - 2023-02)

Led UX strategy and end-to-end design delivery for DRYiCE Autonomics & Orchestration Service, an AI-powered enterprise automation suite, owning user research, journey mapping, process flows, personas, and usability testing within Agile/Scrum delivery cycles, while translating complex business requirements into intuitive, high-impact designs.

• Designed GenAI and conversational UI strategy for LUCY, HCL's flagship cognitive virtual assistant (powered by IBM Watson & MS LUIS) — defining interaction models and conversation-flow storyboards that became the design pattern standard for enterprise AI-led product workflows.
• Directed UX for IoT and immersive technology product lines, owning discovery, user research, process-flow mapping, and high-fidelity delivery through usability testing.
• Built and led a team of 8+ designers, instituting UX governance practices, design quality reviews, and a user-centred design culture across the DRYiCE product group.
• Influenced executive stakeholders with data-backed design decisions and storytelling, improving usability scores by 25% through iterative A/B testing, heuristic evaluations, and stakeholder review cycles.

Technology Specialist – UX/UI Design - NIIT Technologies Ltd. (Now Coforge)

(2011-07 - 2016-10)

Delivered UX within agile, client-embedded consulting teams for high-profile global clients across travel, aviation, logistics, and other domains — spanning the full design lifecycle from research through high-fidelity UI delivery.

• Designed Virgin Atlantic's iWatch app, DHL's web applications, and Adecco's (Zurich) iOS/Android mobile platform, serving millions of end users globally.
• Enhanced the British Airways Route Profitability System (RPMS) interface, applying data-visualization principles to improve data readability and task efficiency for airline operations analysts.
• Led onsite usability research and testing for the AVIOS (British Airways) travel rewards platform at Wyoming Studios (UK), translating findings directly into the production roadmap.
• Embedded onsite with SITA (UK) within cross-functional Agile/Scrum delivery teams, leading design systems guidance for the offshore UX/UI team.
• Contributed to the Center of Competence (CoC) team, preparing UX designs and prototypes for RFP responses and proof-of-concept (POC) pitches on upcoming projects — supporting business development and new client acquisition.

Usability Expert – UX - DbyDX Software

(2010-11 - 2011-07)

Web Designer – Web / Visual Designer - KMG Infotech Ltd.

(2006-11 - 2010-11)

• Working as Individual contributor role, and designing interface for Website & SEO based web pages.
• Outsourced to Amway India Enterprises to manager their interim Portal's website designing and maintenance work
• Designing online marketing, campaign advertisement and Product Webpages design.
• Designing B2B and B2C Mobile App's interface designing.
• Design reviews, requirement gathering and supporting dev. Teams working on designed interface and mitigating their design-dev. Related challenges.

Diploma - Multimedia Engineering & Designing - Arena Multimedia (2002 - 2006)

B.Com - Delhi University

Diploma - Office Management - YMCA New Delhi (2001 - 2002)