Jay Lakshmi

Senior WordPress Developer with 8+ years designing, building, and maintaining custom WordPress themes and plugins for client and internal projects, including brand-scale sites serving well-known consumer and B2B clients. Skilled across Elementor, WPBakery, and Gutenberg, with strong PHP/MySQL fundamentals and hands-on experience integrating payment gateways, CRMs (HubSpot), and other third-party APIs. Grew a one-person WordPress practice into an 8+ person team, mentoring freshers to independently own client delivery.

Focused on responsive, high-performance, cross-browser websites, with practical technical SEO experience and a consistent focus on clean, maintainable code.

Senior WordPress Developer at NeoSOFT (2022-03 – Present)

CMMI Level 5 global IT consulting provider specializing in digital transformation

• Built and maintained a custom WordPress child theme and custom plugins for specialized site functions, focused on clean, reusable code
• Built a custom Elementor widget with dynamic controls that fetch categories by post type, improving content editor flexibility
• Integrated custom plugins with external RESTful APIs, including HubSpot (CRM), for secure, reliable data communication
• Built a custom migration plugin/tool to bring content from non-WordPress sites into WordPress
• Diagnosed and resolved a mobile display bug in an interactive carousel component by tracing it to a library-version/import-path conflict, rather than patching the symptom
• Fixed backend taxonomy registration and pagination bugs affecting content discovery and category filtering
• Executed security hardening to protect production systems from vulnerabilities
• Implemented CDN-based caching and cache header strategies to improve performance on high-traffic pages
• Contributed to a three-person team in the end-to-end redesign and launch of the Instarem.com platform
• Participated in code review processes across the team, focused on maintainability, accessibility, and page-load performance

Senior Web Developer at Vakilspremedia (2018-11 – 2022-02)

Digital services & web development

• Implemented and maintained WordPress (and some Drupal) CMS builds end-to-end — installation, configuration, troubleshooting, and custom plugins/content types — plus upgrade and migration planning for existing CMS sites
• Configured WooCommerce payment gateways and customized WordPress themes across multiple client projects
• Built a standalone login plugin for a client from scratch, and built custom post types, custom fields, plugins, and themes for high-traffic WordPress sites
• Developed a couple of projects using React on the front end, and worked with Vue.js and Gutenberg custom blocks built with React.js
• Designed cross-browser compatible sites (Firefox, Chrome, Safari), converting mockups and wireframes into working HTML, JavaScript, AJAX, and JSON
• Integrated third-party services and RESTful APIs (JSON/XML), including JWT-based authorization, and implemented Google Campaigns and SEO across multiple client sites
• Optimized client- and server-side code for speed and scalability, using Git, Webpack/NPM, and Agile/CI-CD practices for day-to-day delivery
• Worked directly with multiple US-based clients, holding regular meetings on project scope, estimation, and deadlines; technically led and trained junior developers from design through release, with daily progress reporting
• Awarded "Best Employee" for outstanding performance

Web Developer at Three13 Solutions (2018-05 – 2018-10)

Customized web solutions

• Designed and built WordPress front-ends end-to-end — from comps/wireframes to responsive, cross-browser-consistent HTML/CSS/JS — while helping establish overall site architecture
• Utilized PHP, SQL, and JavaScript to build and troubleshoot site features within tight timeframes, owning back-end database/server integration and full WordPress deployment (domain setup, cPanel/hosting, install through launch)
• Customized themes and plugins to client specifications and adapted the CMS for easy day-to-day use by non-technical content contributors
• Ran performance testing and monitored live sites, debugging issues with tools like Firebug and Chrome DevTools; built compatibility layers for third-party software integration
• Gained hands-on Shopify experience, including Liquid template customization and metadata management
• Collaborated with clients from concept through final delivery

Certificate in Advanced Data Science – University of Toronto

ACCP – Aptech Institute (2012)

BSc in IT – SIWS, Mumbai University (2010 – 2012)