Jay Lakshmi

Senior WordPress Developer at NeoSOFT (2022-03 – Present)

CMMI Level 5 global IT consulting provider specializing in digital transformation

Built and maintained a custom WordPress child theme and custom plugins for specialized site functions, focused on clean, reusable code
Built a custom Elementor widget with dynamic controls that fetch categories by post type, improving content editor flexibility
Integrated custom plugins with external RESTful APIs, including HubSpot (CRM), for secure, reliable data communication
Built a custom migration plugin/tool to bring content from non-WordPress sites into WordPress
Diagnosed and resolved a mobile display bug in an interactive carousel component by tracing it to a library-version/import-path conflict, rather than patching the symptom
Fixed backend taxonomy registration and pagination bugs affecting content discovery and category filtering
Executed security hardening to protect production systems from vulnerabilities
Implemented CDN-based caching and cache header strategies to improve performance on high-traffic pages
Contributed to a three-person team in the end-to-end redesign and launch of the Instarem.com platform
Participated in code review processes across the team, focused on maintainability, accessibility, and page-load performance

Senior Web Developer at Vakilspremedia (2018-11 – 2022-02)

Digital services & web development

Implemented and maintained WordPress (and some Drupal) CMS builds end-to-end — installation, configuration, troubleshooting, and custom plugins/content types — plus upgrade and migration planning for existing CMS sites
Configured WooCommerce payment gateways and customized WordPress themes across multiple client projects
Built a standalone login plugin for a client from scratch, and built custom post types, custom fields, plugins, and themes for high-traffic WordPress sites
Developed a couple of projects using React on the front end, and worked with Vue.js and Gutenberg custom blocks built with React.js
Designed cross-browser compatible sites (Firefox, Chrome, Safari), converting mockups and wireframes into working HTML, JavaScript, AJAX, and JSON
Integrated third-party services and RESTful APIs (JSON/XML), including JWT-based authorization, and implemented Google Campaigns and SEO across multiple client sites
Optimized client- and server-side code for speed and scalability, using Git, Webpack/NPM, and Agile/CI-CD practices for day-to-day delivery
Worked directly with multiple US-based clients, holding regular meetings on project scope, estimation, and deadlines; technically led and trained junior developers from design through release, with daily progress reporting
Awarded "Best Employee" for outstanding performance

Web Developer at Three13 Solutions (2018-05 – 2018-10)

Designed and built WordPress front-ends end-to-end — from comps/wireframes to responsive, cross-browser-consistent HTML/CSS/JS — while helping establish overall site architecture
Utilized PHP, SQL, and JavaScript to build and troubleshoot site features within tight timeframes, owning back-end database/server integration and full WordPress deployment (domain setup, cPanel/hosting, install through launch)
Customized themes and plugins to client specifications and adapted the CMS for easy day-to-day use by non-technical content contributors
Ran performance testing and monitored live sites, debugging issues with tools like Firebug and Chrome DevTools; built compatibility layers for third-party software integration
Gained hands-on Shopify experience, including Liquid template customization and metadata management
Collaborated with clients from concept through final delivery

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