Jay Prakash

Immediate joiner | Data Analyst | Business Analyst | Business Intelligence | "Data Analyst" | "Business Analyst" | "Data Analysis" | "Business Analysis" Accomplished Data Analyst / Business Analyst with 3+ years of experience in Business Intelligence, Data Analytics, ETL and Category Demand Management across top-tier E-commerce (Myntra), Retail (Target) and ITC (FMCG). Experienced in B2B and seller-side analytics, including seller performance tracking, category management, pricing optimization, catalog quality, brand performance. Proficient in SQL, Python, Excel, Power BI, and ETL Tools, with hands-on expertise in building & developing dashboards, automating reporting, data visualization, cohort analysis, funnel analysis, A/B testing, forecasting demand, KPI tracking, and statistical modeling to drive data-driven business decisions.

Strong stakeholder management, communication, and problem-solving skills, with a sharp eye for detail. Actively seeking opportunities as a Data Analyst | Business Analyst | Product Analyst | BI Analyst to contribute to data-driven decision-making, product strategy, and business growth.

Data Analyst (Implant Analyst) - ITC Pvt Ltd - Bengaluru

(2026-02)

• Perform fill rate analysis and identify supply-demand gaps, stock-outs, and product availability issues using tools like python, SQL, Excel
• Build automated dashboards and reports to reduce manual work and improve efficiency, Collaborated closely with Category teams to generate actionable insights on sales, pricing, assortment, and performance, driving better business outcomes.
• Drive data-driven insights for supply chain and business decisions, improving operational efficiency and service levels through analytics and automation across freshness, MRP, base pricing, stockouts, and CFC weight conversion.

Data Analyst - Myntra Pvt Ltd (Xpheno) - Bengaluru

(2024-07 - 2026-01)

• Dashboard & Tracker Development – Designed and automated daily, weekly, and monthly trackers for business KPIs including GMV, AISP (Average Item Selling Price), visibility, conversion rate, pricing, retention, and customer segmentation, enabling leadership to make data-driven decisions.
• Customer Analysis & Segmentation – Conducted deep-dive analyses on new vs. repeat customers, AOV (Average Order Value), customer premiumness, affluence segmentation, and lifecycle behavior to drive targeted marketing and retention strategies.
• Funnel Performance & Consideration Metrics – Analyzed end-to-end customer funnel (awareness → consideration → conversion → retention), identifying drop-off points, improving add-to-cart rates, and optimizing conversion levers across product categories.
• Cross-Functional Collaboration – Worked with Product & Tech teams to enhance data pipelines, ensure data integrity, define new KPIs, and strengthen ETL processes, enabling scalable and reliable business reporting.

Business Analyst - Target Corporation India Pvt. Limited. - Bengaluru

(2023-03 - 2024-07)

• Conducted thorough data analysis to identify patterns, trends, and actionable insights.
• Evaluated B2B vendor contracts. Identified vendors that may be overcharging or underdelivering on their services.
• Built and monitored business KPIs to track revenue health, operational bottlenecks, and long-term performance trends.
• Automated the generation of reports and the extraction of data from databases, significantly reducing manual effort, increasing efficiency, and improving data accuracy and consistency.

B.Tech - ECE - Guru Gobind Singh Indraprastha University (2016 - 2020)