Jay Shah

Performance marketing-focused PGDM Marketing student with experience in campaign execution, SEO, funnel analysis, audience targeting, and performance reporting. Hands-on exposure across fintech, Edtech, wellness, and real estate, with outcomes including 35% LinkedIn reach growth, 20% CTR improvement, 40% customer retention, and 18% growth in customer enquiries.

Customer Success Intern at CredAble (2025-05 – 2025-08)

Increased LinkedIn campaign reach and supported performance marketing campaigns through creative coordination and data analysis.

• Increased LinkedIn campaign reach by 35% through better timing, content coordination, and audience targeting.
• Supported performance marketing campaigns by coordinating creatives and ensuring timely execution.
• Analyzed funnel movement and campaign data to identify drop-offs and optimization areas.
• Prepared performance updates for internal marketing and leadership teams.

Digital Marketing Intern at AwdizInstitute (2023-07 – 2023-12)

Improved CTR through creative testing and executed SEO and content updates aligned with search intent.

• Improved CTR by 20% by testing creatives, refining copy, and adjusting audience segments.
• Executed SEO and content updates aligned with search intent and user behaviour.
• Supported paid and organic campaigns by monitoring performance trends and engagement signals.
• Worked closely with the marketing team to optimise landing pages and content flow.

CSR Executive at Enkay Ayurvedic Village PVT LTD (2023-03 – 2023-09)

Ran Google search ads to drive leads and supported customer retention through personalized recommendations.

• Ran Google search ads to drive leads and supported 40% customer retention through personalized plan recommendations
• Contributed to 80% customer satisfaction via end-to-end communication, follow-ups, issue resolution, and ad campaign execution.
• Monitored Google search ads performance, adjusted keywords and bids to optimize lead quality and cost efficiency.
• Collaborated with internal teams to resolve service issues and improve customer experience.

Digital Marketing Intern at Punit enterprises (2022-04 – 2022-05)

Increased customer enquiries through improved digital listings and supported sales teams with lead follow-ups.

• Increased customer enquiries by 18% through improved digital listings and promotions.
• Assisted sales teams with lead follow-ups, site visit coordination, and documentation.
• Updated and maintained accurate property content for marketing and sales use.
• Supported local promotions and digital outreach activities.

PGDM in Marketing – Vivekanand Business School (2026)