Jayachandran Raghul

Marketing professional with 10+ years of experience building and managing large-scale email marketing operations. Experienced in managing end-to-end email marketing campaigns, including content strategy, content creation, email template creation, campaign deployment, deliverability optimization, performance monitoring, and detailed reporting to drive engagement and business growth. Specialized in email deliverability, inbox placement, sender reputation management, PowerMTA administration, and campaign optimization.

Throughout my career, I have helped businesses maximize email performance through strategic campaign execution, authentication implementation, IP warming, and deliverability improvements. To expand my expertise beyond email marketing, I completed a Digital Marketing Certification and Internship at SLA Institute, gaining hands-on experience in SEO, Google Ads, Social Media Marketing, AI-powered content creation, and WordPress website management.

Digital Marketing Intern - SLA Institute - Chennai

(2026-03 - 2026-08)

• Completed Digital Marketing Internship and Certification
• Earned Meta Ads Certification with hands-on experience in campaign creation, audience targeting, and ad optimization.
• Worked on SEO projects involving keyword research, competitor analysis, on-page SEO, backlink building, profile creation, directory submissions, social bookmarking, and forum participation.
• Developed AI-assisted content strategies for both organic and paid social media marketing campaigns.
• Created blog content using AI-powered content generation and automation tools to improve content production efficiency.
• Designed social media creatives, marketing assets, and email templates using Canva for various industries.
• Designed and managed WordPress websites for multiple brands, including website setup, content publishing, SEO optimization, and user experience improvements.

Freelance Email Marketing Consultant - SHARPRIX - Chennai

(2022-09 - 2025-12)

• Managed end-to-end email marketing campaigns for real estate clients, from campaign planning and content strategy to deployment, monitoring, and performance reporting.
• Developed AI-powered content creation and automation workflows using ChatGPT, Claude, and Sim.ai to improve content production efficiency and campaign scalability.
• Designed industry-specific email marketing templates and campaign creatives using Canva for various business sectors.
• Monitored email deliverability, inbox placement, sender reputation, and campaign performance to maximize engagement and reach.
• Executed A/B testing and audience segmentation strategies to optimize open rates, click-through rates, and conversions.
• Designed, developed, and managed WordPress websites for multiple brands, ensuring SEO-friendly structure and user-focused experiences.

Email Marketing Lead - WEBBERAX - Chennai

(2016-02 - 2022-06)

• Managed end-to-end email marketing campaigns for e-commerce clients.
• Administered dedicated email servers and PowerMTA infrastructure for high-volume email delivery.
• Executed campaigns through ESPs including SendGrid, Mailgun, Mailchimp, Postmark, and Amazon SES.
• Improved inbox placement through email authentication, IP warming, and deliverability optimization.
• Increased engagement and CTR through audience segmentation and A/B testing.
• Monitored campaign performance and delivered actionable insights through reporting and analytics.

Bachelor of Engineering - ECE - Velammal Engineering College (2011 - 2015)