Chennai, Chennai districtMember since 7 December 2025
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About
Marketing Campaign Developer with over 4+ years of experience in email template development, landing page development, form creation.
Proficient in creating visually engaging, user-friendly, and high- conversion digital experiences across channels.
Certified in Braze, Salesforce and Pega, with strong technical expertise and a keen eye for detail. Skilled in integrating design with technical functionality for seamless performance.
Experience
Practiced building multi-step Canvases for customer journeys using Braze, simulating personalized engagement flows across email, in-app & other channels.
Created and tested dynamic HTML email templates, reusable content blocks, and responsive landing pages within the Braze environment.
Developed Cloud Pages in SFMC to dynamically fetch and display customer engagement data for personalization from Data Extensions using AMP script.
Created personalized user views by integrating engagement data across website interactions, email campaigns, PUSH and SMS activities.
Designed and developed custom landing pages & forms using Salesforce Pardot.
Conducted comprehensive QA testing for usability, responsiveness, and CRM integration. § Experienced in personalization, A/B testing, and email best practices.
Specialized in Salesforce Lightning Web Components to enhance UI and user interactions using Visual Studio Code.
Built reusable layout templates to streamline future campaign and form deployments. § Integrated custom components, modules/elements into Salesforce environments.
Continuously upgraded skills through hands-on development, certifications, and platform updates.
Education
MBA- Systems Management, Madras University [Distance Education]
BE- Computer Science & Engineering, Rajalakshmi Institute of Technology
