Jayendra Sinha

I am fashion buying and sourcing professional and will call myself a denim lover.

I bring proven success infashion buying, sourcing, and merchandisingacross global and domestic markets. I have built and led large businesses, including a current portfolio of ₹1,150 Cr.

My expertise lies instrategic sourcing, vendor development, cost optimization, and sustainable practices, coupled with hands-on experience intrend-oriented range planning, category management. I have driven sourcing across India, China, Bangladesh, Turkey, and Italy with 90% on-time delivery and have successfully scaled new categories, includingfootwear, accessories, licensed characters andkidswearalong with bread and butter categories ofMenswear and Womenswear(all product categories).

In short, I combine theanalytical eye and acumen of sourcing, the commercial mindset of buying, and the leadershipneeded to align teams towards growth and profitability. This balance uniquely positions me to contribute to success from both a creative and financial lens.

Masters in Retail Management from University of South Carolina coupled with previous PGDiploma in Garment Manufacturing Technology from National Institute of Fashion Technology.