S TO RY B OAT S P V T. LT D .
Gurugram | Bombay
Creative Director - Jan 2022 till present
Responsibilities
- Lead the creative team in producing high-quality designs for clients across various industries.
- Manage and mentor the design team, providing constructive feedback and support for professional growth.
- Continuously assess resource needs based on client acquisition and work traffic and suggest hiring when necessary.
- Hire resources for the creative team.
- Create and implement processes that facilitate ease of workflow.
- Evaluate team performance and conduct appraisals.
- Collaborate with cross-functional teams, including account management, sales, and project management, to ensure timely and accurate delivery of projects.
- Stay up-to-date with emerging design trends, technologies, and tools, and incorporate them into the creative process as appropriate.
- Manage traffic influx and deadlines.
- Act as the primary point of contact for clients on creative projects, presenting work and addressing feedback.
Achievements
- Successfully built and managed a creative team from scratch that consistently delivers high-quality designs.
- Developed and implemented processes and workflows that ensure efficient and effective project delivery, resulting in increased productivity and client satisfaction.
- Successfully managed client relationships, resulting in repeat business and positive feedback.
- Mentored and trained team members, resulting in their professional growth and improved performance.
- Successfully navigated resource constraints and changing priorities, ensuring that projects were delivered on time.
- Contributed to the growth of the startup by expanding the creative team, winning new clients, and increasing revenue.
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K R D S D I G I TA L
India | Singapore | Hong Kong | China Mainland | Midle East | France
Head of Creative (Global) - June 2018 till December 2021
Responsibilities
- Work with the offshore teams to produce design directions for always-on content, AR, digital campaigns, and digital interface designs (website’s, native app’s, etc)
- Direct brainstorming meetings and creative sessions.
- Supervise the design department's daily workflow, assign project workload, and monitor deadlines.
- Shape team standards and create procedures to ensure its optimum output.
- Evaluate and asses team performance and appraisal.
- Hiring talents in the team.
- Assist external teams in resolving design issues.
Achievements
- Created a pipeline process for the studio to efficiently manage work flow. As a result of this, the average office presence time reduced from 10.5 hrs to 9 hrs /day. The team was more efficient and did not suffer from design fatigue
- Introduced a new level of hierarchy for the team to develop learning and facilitate knowledge transfer
- Reduced average time per creative from 3 to 2.5 hrs by creating a library of assets that can be reused
- Introduced a new wing; 3D, to the team’s capabilities to further push creative boundaries and be on top of digital trends
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J & B D E S I G N S T U D I O
Chennai
Co-founder & Creative Director - December 2015 till June 2018
Responsibilities
- Identify Market Opportunities
- Gather client brief and convert them into design solutions
- Build and lead teams
- Idea and design, creative for RFP
- Coordinate with different departments such as print production, event planners etc,.
Achievements
- YI Gogreen Tirupur Marathon 2017:
J&B design studio was awarded the ‘Design Partner’ award by Young Indians (CII, Tirupur); the organisers of the
Marathon Event. We were responsible for the branding, marketing and production of the event/collaterals. Our campaigns generated 6500+ participants.
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L AVA B R A N D S
Dubai | Beirut | New Jersey
Sr. Graphic Designer, March 2014 till December 2015
Responsibilities
- Collaborate with the client servicing team in delivering quality output
- Communicate with clients to ensure on-time delivery of projects
Achievements
- Abu Dhabi Grand Prix 2015
Yas island the host of the Abu Dhabi Grand Prix, recognised Lava Brand’s efforts in ideation, designing and producing campaign, transit, installation, signage and communication collaterals. I was the sole designer on this account.
