Marketing Executive (Account Management) at CollegeDekho (2025-07 – Present)
- B2B Account Portfolio Management: Direct the full relationship lifecycle for a portfolio of partner colleges, serving as the primary point of contact for the delivery of institutional admission support services.
- Revenue Generation & Retention: Secure consistent business growth by managing the annual contract renewal process and executing strategic cross-selling and up-selling of diversified service modules.
- Data-Driven Target Forecasting: Analyze historical institutional matrices and enrollment trends to consult with college leadership on establishing data-backed admission targets for upcoming cycles.
- Admissions Reconciliation & Audit: Lead comprehensive audits of institutional student data to verify enrollment status, ensuring 100% accuracy in the reporting of successful admissions.
- Dispute Resolution: Mitigate financial risk by resolving complex student attribution conflicts and enrollment drops, ensuring integrity in billing and revenue assurance.
- Strategic Financial Negotiation: Consult with institutional stakeholders to negotiate service valuations and investment levels, ensuring contract terms align directly with the partner's specific enrollment goals.
Business Development Manager at Craft Connect Studio (2024-09 – 2025-05)
- Managed the complete sales lifecycle from inquiry handling and prospecting to negotiation and deal closure — resulting in increased revenue and successful client acquisition across multiple sectors.
- Built and maintained strong client relationships by actively listening to customer needs, providing tailored product recommendations, and ensuring high levels of engagement and retention.
- Negotiated contracts and collaborated with cross-functional teams including logistics and supply chain to ensure smooth delivery processes, meeting deadlines, and enhancing overall customer satisfaction.
Property Advisor at Maa Durga Properties Pvt. Ltd. (2024-02 – 2024-08)
- Researched market trends and client preferences in-depth to provide strategic residential property recommendations across Kolkata, helping clients make confident, informed decisions.
- Advised clients on real estate investments by analyzing market data, property values, and growth potential — aiming to maximize return on investment while minimizing financial risk.
- Successfully closed both sales and rental deals by managing negotiations smoothly and building strong, trust-based relationships that led to repeat business and client referrals.
Freelance Content Writer Team Leader at Creative Creations (2021-11 – 2023-05)
- Developed SEO-optimized content using targeted keywords provided by various companies to enhance their online presence.
- Supervised a team of writers, overseeing project deadlines and ensuring timely delivery of work to senior management.
Marketing Executive at Ruia Cars Pvt. Ltd. (2023-04 – 2023-06)
- Led B2B and B2C lead generation strategies across Kolkata, identifying and converting high-potential prospects to drive customer acquisition and expand market presence in the automotive services and rental industry.
- Planned and executed targeted brand awareness campaigns, using customer behavior analysis and market research to refine messaging, enhance service delivery, and align offerings with evolving customer preferences.
Sales Attendant at Hamleys India (Retail Store) (2022-12 – 2023-01)
- Organized interactive customer contests and personalized product recommendations, leading to increased customer retention and a measurable boost in sales conversion.
- Created engaging, theme-based video content for social media (e.g., Christmas campaigns), which enhanced brand visibility, built emotional connection with the audience, and increased online engagement.
