B2B Marketing Leader, 18+ Years in IT
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Jishith Gangadharan is a Strategic Marketing Leader and B2B Growth Strategist with over 18 years of experience in technology marketing, branding and go-to-market (GTM) strategy for IT services, SaaS, fintech, BFSI, and media-tech industries. An Executive Alumnus of IIM Kozhikode, he has built expertise in demand generation, account-based marketing (ABM), brand repositioning, content strategy, marketing automation, and sales–marketing alignment.
As Director of Marketing at InApp Technologies, he drives global GTM plans, delivering increase in sales pipeline through integrated marketing campaigns, lead nurturing, and conversion optimization. Previously, at Clayfin, he redefined brand positioning to establish it as a leading digital banking SaaS provider.
Group, he scaled digital engagement by over 500% in three years through content-driven growth. His earlier roles at Flytxt and SunTec Business Solutions involved product marketing, market entry strategy, and multi-channel demand generation for global telecom and BFSI clients.
With proven skills in MarTech stack optimization, marketing ROI analytics, and strategic partnerships, he enables technology companies to increase market share, accelerate pipeline velocity, and achieve sustained revenue growth in competitive global markets.
I am a senior B2B marketing and strategy leader with over 18 years of experience driving brand growth, demand generation, and go-to-market strategies for global technology companies. I have held leadership roles at InApp, Clayfin, Toonz, Flytxt, and SunTec, delivering measurable impact in pipeline growth, brand positioning, and market expansion across IT services, SaaS, fintech, BFSI, and media-tech industries.
eMDP – Advanced Marketing Strategy and Analytics, Indian Institute of Management Kozhikode (IIMK) – 2021
MBA (Marketing), Department of Management Studies, Mohamed Sathak Engineering College, Madurai Kamaraj University – 2003
Bachelor of Technology (Mechanical Engineering), L.B.S. College of Engineering, Calicut University – 2001
