Manager- Marketing at A.L Softweb Pvt Ltd. (Group 108) (2021-07 – Present)
Working with A.L Softweb Pvt Ltd. (Group 108) Noida (Real Estate Developer) as Manager-Online & Offline Marketing from July 2021 to Till Now.
- Develop and execute BTL marketing strategies and campaigns for real estate project, ensuring alignment with brand objectives.
- Coordinate and support with Channel Partner for promotional activities, including Office Branding, events, and festival campaigns.
- Managed budgets for marketing activities, ensuring cost-effective and impactful execution.
- Managed relationships with Channel Partner to ensure campaign success.
- Monitor and analyze campaign performance, providing insights and recommendations for improvements.
- Vendor Management (Printer, Fabricators, OOH, Print ad, Radio Etc)
- Develop and execute Media Buying Strategies (Outdoor Media agency)
- Plan and execute all digital marketing, including SEO, SEM and Social Media Marketing, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with Creative agencies
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption
- SEO specialists conduct search analyses to monitor performance and identify resources required to increase website traffic. Knowledge of trend analysis and pattern recognition ensures that they help clients improve their website ranking.
- As SEO best practices change frequently, staying updated with the latest SEO techniques is important for this role. Any update or change in these practices may require these specialists to rethink their SEO strategy.
Sr. Digital Marketing executive at Vibes Communication (2019-03 – 2021-01)
Working with Vibes Communication Noida (Digital Agency) as Sr. SEO Expert from Mar 2019 to Jan 2021.
- On-Page, Off-Page, Technical SEO, Google Analytic, Google Search Console, Keywords Search, Competitors analysis, Google Algorithm Update, Weekly and Monthly Report to client.
SEO/SMM/ SEM at Bhutani Infra (2017-05 – 2019-02)
Worked with Bhutani Infra as Digital Marketing Executive from May 2017 to Feb 2019.
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Knowledge Last Two Year Experience with popular Pay Per Click Ad platforms (Google AdWords).
- Handling PPC campaign budget more than 2.5 upto 3 Lakh per month
- Managed all Pay-Per-Click advertising, making decisions with a weekly budget
- Research and analyze competitor advertising links,
- Develop and implement link building strategy,
- Execute tests, collect and analyze data
- identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.
- Define and work towards achieving set traffic growth targets and evaluate the team against those targets
E-commerce SEO Executive at 4PetNeeds.com (2015-06 – 2017-04)
E-commerce SEO Executive with (4PetNeeds.com) June 2015 to April 2017.
- E-commerce Portal Handling CMS (Open cart & Magento) also Handling Amazon and Flipkart Seller panel.
