Jithinraj K P

E-commerce & Digital Marketing Executive with nearly 4 years of hands-on experience in Shopify, WordPress (WooCommerce), e-commerce operations, digital marketing, product sourcing, and online store management. Since 2022, I have worked on building, managing, and growing multiple e-commerce projects, including developing and maintaining Shopify and WooCommerce stores, managing day-to-day operations, running digital marketing campaigns, optimizing online stores, and selling products through Amazon and independent e-commerce websites. Experienced in product research and sourcing from China through Alibaba and direct supplier connections, including supplier communication, product evaluation, negotiation, pricing, purchasing, and coordinating international shipping to India.

Currently managing SmartLooters and handling end-to-end e-commerce operations, including website management, digital marketing, customer support, order fulfillment, product sourcing, and business development. Have successfully grown the brand and generated strong sales through Meta advertising, influencer marketing, social media marketing, and continuous optimization of the online store.

E-commerce & Digital Marketing Executive at SmartLooters (2022-01 – Present)

• Built and managed Shopify and WordPress (WooCommerce) e-commerce websites, including product listings, pricing, payment gateway integration, and ongoing website maintenance.
• Planned, executed, and optimized Meta Ads campaigns to drive website traffic, customer acquisition, and online sales.
• Supported digital marketing through Google Ads, SEO, Google Analytics, and Google Search Console to improve website visibility and performance.
• Coordinated influencer marketing campaigns by collaborating with content creators to increase brand awareness, engagement, and product reach.
• Grew SmartLooters' Instagram community through content planning, social media management, and audience engagement.
• Designed marketing creatives using Canva and edited promotional videos using CapCut for advertising and social media campaigns.
• Contributed to branding, logo design, website design, and user experience improvements to strengthen the brand identity.
• Managed customer support, order processing, supplier coordination, and day-to-day e-commerce operations to ensure smooth business execution.
• Sold products through Amazon and direct-to-consumer e-commerce channels while supporting inventory and order management.
• Analyzed marketing campaign performance and customer behavior to optimize strategies and improve conversion rates.

Bachelor of Commerce in Commerce

Higher Secondary Education