Visual Merchandiser Manager/Creative - KALAMANDIR JEWELLERS PVT.LTD - Surat
(2024-01)
- Develop and implement seasonal and promotional VM strategies across all 18 stores
- Ensure alignment of displays with brand aesthetics and current marketing campaigns
- Plan and execute window displays, in-store focal points, and product zoning
- Manage, train, and motivate in-store VM teams or store staff responsible for visual displays
- Conduct regular store visits to ensure compliance with VM guidelines and coach teams for improvements
- Work closely with marketing, retail operations, buying, and store teams to support business goals
- Work closely with graphic designers, photographers, an external vendors for prop and signage requirements
- Coordinate new store openings, renovations, and seasonal rollouts with internal and external stakeholders
- Develop and maintain VM manuals and guidelines. Conduct periodic audits and create action plans to standardize store presentations
- Stay updated on market trends, competitor activity, and customer preferences. Innovate and experiment with visual techniques to enhance customer engagement and brand perception
- Design and implement planograms for showcases and wall displays tailored to different jewelry categories (e.g., gold, diamond, bridal, daily wear)
- Ensure planogram compliance across all stores, and optimize layouts based on sales trends and inventory flow
- Conduct regular audits to ensure displays adhere to brand standards and provide feedback for improvement
- Develop and update VM manuals, display SOPs, and brand visual guidelines
- Analyze customer movement, sales data, and footfall patterns to optimize product placement
- Suggest enhancements based on regional preferences and shopper behavior
- Collaborate with regional teams to address market-specific merchandising requirements and challenges
Creative Visual Merchandiser - JCW consultancy - Dubai
(2023-01 - 2024-12)
- Produce luxurious visual content for product launches, marketing campaigns, look books, and catalogues. Style and oversee photoshoots for collections, exhibitions, or retail displays
- Collaborate with marketing teams on social media graphics, window display themes, and festive campaign ideas
- Design promotional materials, packaging, and in-store graphics that embody the luxury brand identity
- Ensure that all content is accurate and compliant with medical guidelines and branding standards
- Transform complex medical or scientific data into clear, engaging graphics for both patient and B2B communication
- Enhance campaigns with visuals that maintain clinical integrity while being accessible in design
- Designing VM Elements, digital creatives
- Coordinate Brand and VM for relevant design needs
- Ensure the quality of VM artwork and designs printed are as per the standards set down by the corporate VM department
- Ensure the VM elements reach within timelines to the sales points/stores
Area Visual Merchandiser - BESTSELLER – SELECTED/HOMME - Mumbai
(2021-01 - 2022-12)
- Develop and implement innovative and visually engaging in-store displays that align with brand identity, seasonal themes, and promotional calendars
- Collaborate with marketing, buying, regional VMs and retail teams to translate commercial priorities into effective visual merchandising strategies
- Analyse store layouts, product placement, and customer flow to optimise space utilization and maximise product visibility
- Track and analyse the effectiveness of visual merchandising initiatives through store performance data and shopper behavior insights, continuously optimizing VM strategies for better commercial impact
- Conduct regular store visits and provide detailed feedback, action plans, and visual updates to ensure VM standards are maintained and continuously improved
- Lead the set-up and execution of new store openings and key launches, coordinating timelines and deliverables across project and operations teams to ensure on-time, brand-aligned rollouts
- Maintain consistency in execution across all stores through VM guidelines, manuals, and regular audits; ensure alignment between store teams and the head office
- Monitor competitor activity, global VM trends, and customer behaviour to propose fresh ideas and improvements
- Support the Visual Merchandising Manager in training and guiding store teams to uphold VM guidelines and brand presentation
Cluster Visual Merchandiser - GLOBUS PVT LTD - Mumbai
(2017-01 - 2021-12)
- Update and maintain VM guidelines to ensure 100% customer readiness across all stores. Coordinate with vendors to ensure timely and efficient VM execution
- Share weekly and monthly VM feedback reports with store teams, Business Heads, and international stakeholders
- Conduct training sessions for store staff to ensure proper upkeep and understanding of VM standards
- Maintain consistent brand aesthetics and ensure they are not compromised in any display
- Align window displays with brand themes and merchandise drop schedules. Build and manage strong relationships with brand teams for effective collaboration
- Plan and execute VM strategies for new store launches
- Collaborate with Buyers and Sales teams to analyze sell-out data and apply VM techniques that maximize profitability and customer experience
- Utilize tools like Photoshop, Illustrator, and other design software to execute visuals in line with current merchandising trends. Develop detailed floor plans and in-store displays to drive sales
- Ensure high attention to detail in all display elements and visual setups. Lead and manage teams to complete display installations within tight deadlines
- Regularly update displays to highlight new product launches and seasonal themes
