Jyothi S

Detail-oriented Google Ads professional with practical experience in keyword research, campaign setup, ad copywriting, bid management, A/B testing, and performance reporting. Skilled in optimizing paid search campaigns to improve keyword relevance, Click-Through Rate (CTR), Quality Score, Ad Rank, and budget efficiency. Seeking an opportunity to contribute to a performance & be a value addition to the organisation.

Google Ads, Facebook ads Trainee - Freelancer - Hyderabad

• Conducted keyword research using keyword research tools to identify relevant keywords.
• Performed regular keyword analysis to identify high-cost and underperforming keywords and help reduce unnecessary advertising spend.
• Assisted in setting up Google Ads campaigns, including campaign structure, ad groups, targeting, and keyword organization.
• Prepared compelling ad copies with relevant headlines, descriptions, keywords, and landing pages.
• Supported A/B testing of ad variations to evaluate campaign performance and improve engagement.
• Applied appropriate keyword match types to improve traffic relevance and maintain budget control.
• Reviewed competitor keywords and advertising approaches to identify campaign opportunities.
• recommendations and supported optimization changes to improve campaign performance.
• Prepared and analyzed weekly and monthly Google Ads performance reports.
• Conducted a test Facebook ad for reach, targeted Hyderabad location with radius specification.
• Prepared proposals

Master's in Financial Analysis - Financial Analysis