Client Operations Specialist - DoubleVerify - UK
(2024-01 - 2025-12)
- Supported advertisers across NEUR (UK) region by managing day-to-day campaign operations on Salesforce platform.
- Managed account access and campaign blueprint approvals and blueprint updates for multiple advertiser accounts.
- Collaborated with internal teams and client stakeholders to ensure smooth campaign execution, data accuracy and effective use of Doubleverify's ad verification and measurement solutions.
- Provided data driven optimization recommendations for data permissions across multiple client accounts, collaborating closely with account managers to improve performance.
- Created and managed data permissions and programs for multiple client accounts.
- Collated untranslated campaign and placement data for multiple UK region accounts into a consolidated sheet and followed up with stakeholders via email to ensure timely updates.
- Provided real-time troubleshooting support to account managers.
- Mentored team members and helped improve operational workflows.
Senior Associate II - Merkle
(2022-05 - 2024-01)
- Executed campaign trafficking and setup using CM360 and Adform.
- Managed campaign taxonomy, creatives, targeting setup and URLs.
- Supported social media campaign operations through Sprinklr for AWS accounts.
- Collaborated with stakeholders to ensure timely campaign launches.
Media Analyst - Publicis Sapient
(2020-10 - 2022-04)
- Managed campaign setup, floodlight configuration and audience lists in CM360.
- Implemented DoubleVerify and MOAT verification tags.
- Led troubleshooting discussions with planners and account teams to resolve campaign issues.
- Ensured campaign tracking accuracy and compliance.
Associate – Marketing Science Group - Annalect
(2018-09 - 2020-09)
- Managed client reporting for different social platforms
- Led ad-operations transition documentation and knowledge transfer.
- Supported stakeholders with campaign troubleshooting and CM360 campaign setup.
Digital Marketing Executive - Perceptive Consulting Solutions
(2018-04 - 2018-09)
- Executed social media optimization (SMO) strategies and content planning.
- Supported SEO activities to improve search rankings and online visibility.
SMO Executive - Alivenet Solutions Pvt Ltd
(2017-04 - 2018-03)
- Created social media content to improve engagement and brand reach.
- Handled online reputation management and response tracking.
Secondary Research Trainee - Gleuck Consultants
(2016-10 - 2017-03)
- Conducted industry and market research to support business insights.
