Senior Product Designer - PD2 at Yappes (2024-03 – 2026-02)
API Life cycle management software
- End to End Platform Leadership: Lead product design for a full-stack API Management Platform, designed complex modules like transformation, gateway routing, and gateway policy management.
- Technical UX & Developer Experience: Designed workflows for advanced protocols (schema validation, CORS, mTLS).
- Design Systems & Scale: Built a component driven design system from scratch, which unified the UI and accelerated feature delivery across both frontend and backend teams.
- Growth & Documentation: Redesigned the marketing website (using Framer) and contributed to MkDocs product documentation, ensuring a seamless onboarding experience that reduces integration support queries.
- Cross Functional Strategy: Collaborated closely with the VP and engineering leads to align technical feasibility with design intent, while supporting sales with visuals that strengthened the developer first brand narrative.
Product Designer at Sprinto (2023-03 – 2023-12)
Security compliances and certification software
- Compliance Design: Translated complex security risks and part of compliance processes into simple, user centric product flows, reducing friction for non technical users.
- Execution & Microinteractions: Partnered with engineering to refine flows, focusing on intuitive microinteractions that enhanced overall usability.
- System Evolution: Contributed to the design system's evolution to ensure scalability, acting as a bridge between research, UX, and UI to accelerate development cycles in a fast-paced environment.
Product Designer 2 at Loadshare (2022-01 – 2023-02)
Delivery Service Provider Application
- Impact Leadership: Spearheaded end to end design for the Hyperlocal Rider App, launching features that increased rider engagement by 62% and significantly improved retention.
- Data Driven Iteration: Utilised Mixpanel and Redash analytics to identify drop-off points, refining product flows based on real world usage data.
- Activation Strategy: Introduced interactive onboarding via Leap.is, which successfully improved first time conversion rates for new riders.
Product Designer 1 at Loadshare (2021-04 – 2021-12)
Staff Managing SaaS & Internal Products
- On Ground Research: Conducted field usability testing to understand the ground realities of logistics, translating raw operational insights into actionable design solutions.
- B2B & B2C Ecosystem: Designed product experiences across Loadshare's ecosystem, including Atlas (Employee Management) and StaffPay (Onboarding & Payment Management for Delivery Partners).
- Mobile Product Suite: Merge App (B2B Delivery Management), Rider App (Hyperlocal Food Delivery), and Transport Book (Transporter Ledger).
- Warehouse Operations: Redesigned critical warehouse management tools to improve workflow efficiency for operation teams.
- Foundational Systems: Co-created the initial design system and style guide, ensuring visual consistency across Loadshare's growing suite of products.
UX Design Intern at Loadshare (2021-01 – 2021-04)
Internal Products
- Domain Exploration: Explored UX opportunities across hyperlocal, e-commerce, and last-mile logistics, identifying key workflow gaps and pain points.
- User study & Research: Conducted user interviews and usability testing to refine logistics management experiences.
- Design & Prototyping: Designed high-fidelity prototypes for web and mobile platforms.
- Design System Foundation: Developed a scalable design system that was later scaled by the wider team, that improved product consistency, efficiency, and usability.