Sr. Data Analyst & CRM Analytics - Shaadi.com - Andheri
(2023-07)
- Lead end-to-end analytics and MIS reporting for Sales and CRM, ensuring 100% data accuracy and strict SLA adherence across daily, weekly, and monthly deliverables.
- Own Response CRM data operations, including advisor-TL mapping, language-wise configuration, and cycle-based target updates (1st, 11th, 21st), enabling accurate performance and incentive tracking.
- Design and manage executive (L1), managerial (L2), and supervisor (L3) dashboards, delivering actionable insights to senior leadership and mid-management.
- Developed and managed daily Assisted, RM, and TM performance dashboards, enabling real-time monitoring of key KPIs.
- Generated Monthly PIP reports to identify underperforming employees and support performance improvement initiatives.
- Created Ranking reports to evaluate and benchmark team and individual performance.
- Tracked daily performance of Team Managers (TM), Team Leaders (TL), and Advisors, ensuring alignment with targets and SLAs.
- Produced R&R reports on the 10th, 20th, and 30th of each month to support recognition and incentive programs.
- Monitored and tracked incentive performance for Relationship Managers (RM), Team Managers (TM), Team Leaders (TL), and Advisors, ensuring accuracy and timely reporting.
Data Analyst - MANASH LIFESTYLE PVT LTD (PURPLLE.COM) - Vikhroli
(2021-12 - 2023-07)
- Developed and automated ASM-wise primary, secondary, and treasury sales reports, enabling daily performance tracking.
- Built channel, brand, and SKU-level dashboards and trackers to support data-driven decision-making.
- Managed sales forecasting and target planning, improving visibility into business performance.
- Ensured accurate maintenance of SKU master, rate sheets, and inventory (closing stock) data.
- Coordinated cross-functionally with Sales, Finance, and HR teams for reporting, claims, and attendance tracking.
- Managed incentive, scheme, and distributor trackers, ensuring timely and accurate reporting.
- Delivered individual and team performance insights, supporting management in performance evaluation.
Sr. MIS Executive - HINDUSTAN UNILEVER PVT LTD - Andheri
(2019-03 - 2021-11)
- Developed and maintained daily, weekly, and monthly trackers (TDP, CDT, ASM, Core GKK, Cult, Installation, and Closing Stock) to ensure accurate performance monitoring.
- Built category, scheme, and campaign trackers (Gold Voucher, Summer Bonanza, Electrical Devices) to analyze business performance and promotional effectiveness.
- Conducted area-wise forecasting (ASM level) to support strategic target planning.
- Designed and managed interactive dashboards for real-time insights and decision-making.
- Coordinated cross-functionally with Sales teams to track schemes, targets, and business growth initiatives.
- Maintained critical trackers such as PPS and QGP reports to support business planning and execution.
Sr. MIS Executive - BRINDCO SALES PVT LTD - Powai
(2016-02 - 2019-01)
- Developed and maintained daily dashboard and sales achievement trackers, ensuring real-time visibility into business performance.
- Built weekly and monthly review reports to support management decision-making.
- Managed individual and team performance tracking systems, improving performance evaluation processes.
- Handled incentive tracking and billing operations (Wings) with high accuracy.
- Coordinated cross-functionally with Sales teams, NSH, and Branch Managers to ensure seamless reporting and data flow.
- Generated stock and MIS reports (including Chairman MIS) to support strategic planning and leadership insights.
ADMIN & MIS EXECUTIVE - BYTES PAN SOFTWARE PVT LTD - Borivali
(2008-11 - 2016-01)
- Preparing Invoice/challan Daily Bases.
- Preparing quotation.
- Drafting a letter to client.
- Co-ordinate with client and generate fresh business.
- Introduce to new company about us (company profile).
- Maintaining all audit documentation.
- Maintaining receipt book issue register & payment control register.
- Prepare daily & monthly MIS & sent to superior.
- Prepare DCR Daily Bases or "MASTER DCR" Monthly Bases Sent to superior.
- Secure all banking information.
- Depositing payment to banking executive.
- Maintaining all necessary documents.
