Kajal Bhattad

Results-driven Senior Content Strategist with close to 5 years of experience in brand storytelling, SEO, B2C, B2B SaaS, and corporate communications— uniquely positioned at the intersection of legal acumen, technical storytelling, and AI-augmented content. Proven track record of driving inbound growth through SEO, GEO & AEO-led strategies and high-converting copy. Currently deepening expertise in AI content workflows (Claude, ChatGPT) for faster, scalable content operations.

Senior Executive Internal Comms— Content & Communications Strategist at Netcracker Technologies (2024-11 – 2025-04)

• Architected and managed end-to-end internal communications across emailers, intranet posts, change-management updates, and engagement campaigns reaching 2,000+ employees
• Led internal communication strategy for company-wide events, for consistent brand voice and measurable engagement
• Fixed the workflows & produced visual communication assets aligned with brand identity using Canva and PowerPoint
• Partnered with HR, Admin, and IT leadership to align change-related messaging; tracked and reported on engagement metrics and employee feedback
• Increased content engagement by 20%

Content Writer— B2B SaaS & Inbound Growth at Integrative Systems (2023-05 – 2024-11)

• Owned end-to-end B2B content strategy for SaaS, ERP, cloud & enterprise solution clients — from ideation to distribution
• Produced high-impact marketing assets including SEO blogs, landing pages, case studies, video scripts, and thought leadership content that contributed to a 45% increase in organic traffic
• Drove inbound marketing through AI-assisted content structuring (ChatGPT), audience research, and performance optimization via SEMrush and Ahrefs
• Collaborated with SEO, design & sales teams to revamp underperforming pages and strengthen brand positioning
• Led content distribution across LinkedIn, Quora, Medium, guest blogging, and influencer outreach — growing domain authority

Content Writer— SEO & B2C Growth at FlairM Technologies (2022-05 – 2023-04)

• Optimized B2C website and blog content using keyword research and on-page SEO techniques, achieving first-page Google rankings for 18+ target keywords
• Created SEO-rich content using Ahrefs and SEMrush-driven insights, improving click-through rates by 25%
• Mapped and executed B2C user journeys across awareness, consideration, and conversion stages — increasing on-site engagement by 35%

Content Marketing Specialist at Marketing Guruz (2020-12 – 2022-04)

• Delivered content and social media marketing strategies for 15+ brands across diverse industries in a fast-paced startup environment
• Created SEO-centric blogs, web content, product descriptions, newsletters, campaign copy, and video scripts with consistently high client satisfaction
• Partnered directly with founders, sales teams, and clients to translate business requirements into compelling value propositions and brand narratives
• Led content ideation, user-journey mapping, and mentored junior writers to maintain quality, consistency, and brand-tone

Content Writing Intern at Marketing Guruz (2020-09 – 2020-12)

• Supported content strategy across social platforms by collaborating with cross-functional teams to create trend-driven content that drove engagement and leads

BA LLB in Law – SCLC, Pune University (2015 – 2020)

PG Diploma in Mass Media – Ranade Institute, Pune University (2020 – 2021)