Kalyani Wani

Results-driven Meta Ads Specialist with 5 years of hands-on experience managing Facebook and Instagram advertising for Sai Baba Art Gallery and The Wax World, Shirdi. Practical expertise in taking a business from a local 2 km audience to customers across India and worldwide markets through strategic Meta advertising, audience targeting, campaign optimization and performance analysis. Specialized in reaching the right customers using Meta advertising tools and campaign objectives including Traffic, Engagement, Leads, Sales/Conversions and Awareness.

Meta Ads Specialist - Sai Baba Art Gallery & The Wax World - Shirdi

• Managing Facebook and Instagram advertising campaigns from planning through execution and optimization.
• Developing strategies to expand local reach into national and international markets.
• Identifying and targeting relevant customer segments based on location, interests, behaviour and intent.
• Creating and managing Traffic, Engagement, Lead Generation, Sales/Conversion and Awareness campaigns.
• Managing audience targeting, custom audiences and retargeting strategies.
• Testing different audiences, creatives, ad copies and campaign structures.
• Monitoring campaign performance and continuously optimizing campaigns.
• Using Meta Ads Manager and its major advertising features.
• Managing Facebook and Instagram placements including Feed and Reels.
• Analysing campaign data and performance metrics to improve results.
• Developing strategies for customer acquisition and business growth.
• Planning promotional campaigns according to business goals and target audiences.

Master of Commerce - Commerce