Kamakshi Designwork

Product professional with 2+ years of experience working across product design, user research, and digital experience optimization. Experienced in identifying user pain points, conducting market and competitor research, improving customer journeys, and collaborating with cross-functional teams to deliver user-centric solutions. Passionate about leveraging customer insights and product thinking to build impactful digital products and drive business outcomes.

Product Designer / Associate Product Professional - Crux Creative Solutions

(2025-06 - 2026-06)

• Identified customer trust and product discovery challenges through user behavior analysis and usability evaluation.
• Conducted research to understand barriers impacting user engagement and purchase decisions within the ecommerce journey.
• Collaborated on restructuring product navigation and information architecture to improve product discoverability.
• Improved customer decision-making experience by simplifying product information and reducing friction in purchase workflows.
• Contributed to product experience improvements focused on increasing engagement and conversion opportunities.

Product Designer / Associate Product Professional - Muina Cosmetics

(2025-06 - 2026-06)

• Identified customer trust and product discovery challenges through user behavior analysis and usability evaluation.
• Conducted research to understand barriers impacting user engagement and purchase decisions within the ecommerce journey.
• Collaborated on restructuring product navigation and information architecture to improve product discoverability.
• Improved customer decision-making experience by simplifying product information and reducing friction in purchase workflows.
• Contributed to product experience improvements focused on increasing engagement and conversion opportunities.

Product Designer / Associate Product Professional - VMG active

(2025-06 - 2026-06)

• Analyzed user journeys across fitness and wellness offerings to identify opportunities for improved product engagement.
• Developed user flow recommendations aligned with customer goals and business objectives.
• Enhanced content discoverability and service exploration, resulting in a 20% increase in time spent on the platform.
• Partnered with stakeholders to improve user engagement through clearer navigation pathways and service categorization.

Product Designer / Associate Product Professional - Zomato

(2025-06 - 2026-06)

• Worked on customer-facing campaigns across multiple cities to improve brand visibility and user engagement.
• Coordinated with business and marketing stakeholders to deliver localized customer experience initiatives.
• Contributed to market-specific solutions by understanding customer behavior and regional requirements.

Product Designer / Associate Product Professional - District by zomato

(2025-06 - 2026-06)

• Led optimization of digital campaign experiences for movies and events.
• Analyzed customer interaction patterns and implemented experience improvements that contributed to a 12% increase in ticket bookings.
• Collaborated with cross-functional teams to align user experience goals with business objectives.

Product Design Intern - Crux Creative Solutions

(2025-01 - 2025-06)

• Conducted usability assessments to identify navigation and content structure challenges.
• Proposed product improvements that enhanced user experience and information accessibility.
• Worked with stakeholders to align website improvements with business goals and customer needs.

Product Design Intern - The Taplow Group

(2025-01 - 2025-06)

• Conducted usability assessments to identify navigation and content structure challenges.
• Proposed product improvements that enhanced user experience and information accessibility.
• Worked with stakeholders to align website improvements with business goals and customer needs.

Product Design Intern - Atuyle Krishi Vana

(2025-01 - 2025-06)

• Conducted user research and competitor analysis to understand market opportunities and customer pain points.
• Synthesized research findings into actionable recommendations for platform development.
• Contributed to defining user requirements and product experience strategies.
• Supported development of a scalable design system aligned with business objectives.

Bachelor's - Product Design - DLC-SUPVA, Rohtak (2021-09 - 2025-06)