UI, UX Designer - Crux Creative Solutions
(2025-01)
- Built interactive prototypes using UI/UX tools Figma/Sketch/Adobe XD for stakeholder review and usability testing.
- Developed low and high-fidelity UI wireframes consistent with Taplow's brand identity, incorporating professional aesthetics appropriate to a global executive search firm.
- Strategic UI design changes (clear CTAs and responsive layouts) have been shown to boost revenue by as much as 53%.
- A modest 5% increase in customer retention driven by UX enhancements raised profits between 25% and 95%.
- Collaborated with the team to understand the project goals and the user needs and pain points.
Product Designer - THE TAPLOW GROUP
Revamped Website Design
- Built interactive prototypes using UI/UX tools Figma/Sketch/Adobe XD for stakeholder review and usability testing.
- Developed low and high-fidelity UI wireframes consistent with Taplow's brand identity, incorporating professional aesthetics appropriate to a global executive search firm.
- Strategic UI design changes (clear CTAs and responsive layouts) have been shown to boost revenue by as much as 53%.
- A modest 5% increase in customer retention driven by UX enhancements raised profits between 25% and 95%.
- Collaborated with the team to understand the project goals and the user needs and pain points.
Product Designer - ATUYLE KRISHI VANA
- Understanding the pain points of the brand, conducted an user research and competitor analysis to build a platform for the user.
- Created wireframes lo-fi and hi-fi to flesh out layout and interaction logic before visual design.
- Built interactive prototypes in Figma.
- Applied a coherent design system (colors, typography, spacing) aligned with AKV's brand identity.
- Used imagery and icons to support the agriculture theme.
- Designed for multiple viewports — desktop and mobile.
Product Designer - MUINA COSMETICS & VMG ACTIVE
- Understanding the needs of both the brands created an user centric websites design for a korean cosmetic brand and a health supplement.
Product Designer - ZOMATO & DISTRICT BY ZOMATO
- Created Meta ad creatives for zomato reached 481 million users by late 2025. Their reach on Facebook and Instagram covers a significant portion of India's internet base.
- Estimated revenue for OOH zomato was USD 568 million in 2025, with growth 13.4%.
- 78% of movie marketing budgets are allocated to digital and social platforms, a sign that online presence drives audience action.
- 72% of movie audiences discover new films via social media, highlighting the value of social content and ads in driving ticket sales.
