Kamal K

Accomplished Corporate Communications, PR & Media Relations Professional with 7+ years of experience steering high-impact visibility, brand positioning, and strategic messaging across Higher Education, Digital Media, and Journalism. Expert at managing brand reputation, cultivating key media networks, and leading large-scale content frameworks to drive continuous stakeholder engagement. Adept in advanced SEO architectures, digital media platforms, and data analytics dashboards combined with GenAI-driven workflows to scale narrative delivery across print, digital, and mainstream social channels.

Assistant Media Manager - Vignan's Deemed to be University

(2025-01)

• Orchestrate institutional communication strategies across digital, print, and broadcast channels to enhance university visibility and cultivate high-value stakeholder engagement.
• Formulate and author corporate communications, including technical press releases, institutional reports, strategic press notes, and high-stakes media kits for major executive announcements.
• Cultivate and manage key networks with print, electronic, and digital journalists to secure top-tier placements, expanding national and regional brand presence.
• Partner closely with executive leadership and academic boards to ensure brand alignment and clear messaging across all public-facing university channels.
• Lead the growth frameworks for official media channels across Instagram, Facebook, YouTube, and LinkedIn, expanding corporate digital reach and engagement.
• Coordinate cross-functional public-facing webinars, student enrollment engagement programs, and media events, effectively bridging external audiences with institutional stakeholders.

Senior Content Specialist / Team Lead - Lokal App

(2023-06 - 2024-12)

• Provided strategic direction and operational leadership to a high-velocity editorial team of 18 digital content professionals, maintaining strict standards for brand consistency and media ethics.
• Directed large-scale multi-platform publishing operations, successfully scaling daily platform traffic, daily active users (DAU), and push notification click-through rates (CTR).
• Partnered with matrixed stakeholders and engineering teams to refine CMS architectures, strengthening content discoverability, advanced SEO keyword mapping, and audience retention metrics.

Sub Editor / Reporter - Sakshi Media Group

(2018-04 - 2022-06)

• Produced, verified, and edited comprehensive news copy and investigative reports across high-impact verticals including Politics, Corporate Business, and National Education sectors.
• Spearheaded critical media coverage for high-stakes public milestones, including the State/Central Budget analyses and major Educational Board Results under intense, time-critical deadlines.
• Collaborated extensively with senior editors, field reporters, and external media stakeholders to optimize newsroom operational workflows and strengthen search visibility metrics.

Bachelor of Commerce - Computer Applications - Rayalaseema University, Andhra Pradesh (2016)

Digital Marketing Certification - Specialization in SEO & Performance Analytics - Web Trainings Academy (2021)

Journalism Certification - Sakshi School of Journalism (2017)