Kanchan Rathore

Ambitious Digital Marketing Executive with 15 months of hands-on SEO experience (6-month internship + 9 months full-time). Proven ability to execute end-to-end SEO strategies — keyword research, on-page optimization, technical audits, and link building — that improve organic rankings and drive targeted traffic. Skilled in social media content creation, Google Analytics reporting, and Canva design, with a track record of supporting brand growth across 7+ client projects.

Digital Marketing Executive — SEO & Content at Brandlogies (Present)

6 Month Internship + 9 Months Full-Time

• Performed keyword research to identify high-volume, low-competition terms; implemented findings across title tags, meta descriptions, H1–H3 headers, and body content to target search intent and improve organic rankings.
• Built backlink profiles through directory submissions, guest posting, social bookmarking, and blogger outreach — strengthening domain authority and increasing client websites.
• Conducted technical SEO audits and resolved broken links, duplicate content, XML sitemap errors, 301/302 redirect issues, and crawl anomalies via Google Search Console.
• Created platform-optimized social media content — posts, reels, banners, and promotional graphics — using Canva, maintaining brand consistency across Instagram, Facebook, and LinkedIn.
• Tracked SEO KPIs (organic sessions, keyword positions, CTR, impressions, bounce rate) via GA4 and Google Search Console, delivering weekly performance insights to guide strategy.
• Assisted in website optimization including page structure, internal linking, and content updates to improve crawlability and user experience.

Bachelor of Arts (B.A.) in General – Kalindi College (KMV), Delhi University

Certification in Digital Marketing & Website Building – Amroz Computer Info Institute, New Delhi

Senior Secondary (12th) in General – Sarvodaya Kanya Vidyalaya, New Delhi (2022)