Kanchan Wagh

Results-oriented Marketing & CRM professional with 9+ years of experience across central marketing, CRM strategy, marketing automation, digital marketing, and business operations. Expertise in Salesforce Sales Cloud, Salesforce Marketing Cloud (SFMC), Zoho CRM, and SAP, with a strong record in customer journey design, lead lifecycle management, segmentation, campaign automation, and sales pipeline optimization. Skilled in Online Platforms, SEO, Google Ads, content and social media marketing, and performance analytics, with experience managing Pepagora, corporate websites, cross checking newsletter and lead-generation campaigns, Sales support, cross-functional collaboration, and data-driven decision-making that improves lead quality and conversion.

Senior Executive – Central Marketing - E.G. Kantawalla Pvt. Ltd. - Pune

(2024-08)

Drive branch-head engagement through Zoho CRM and SAP, using branch-level analysis to optimize pipeline strategy and provide technical support for marketing launches.

• Manage day-to-day Salesforce Sales Cloud and Zoho CRM activity across leads, contacts, accounts, opportunities, and campaign data, covering the full lead lifecycle from generation and qualification through nurturing, conversion, and sales handoff.
• Maintain CRM data quality through segmentation, cleansing, and validation.
• Configure campaign data, audience segments, and CRM workflows with Salesforce teams; support data integration between Sales Cloud, Marketing Cloud, the website, and other digital channels.
• Identify opportunities to improve lead management, customer engagement, and CRM-driven conversion; troubleshoot data, campaign, automation, and integration issues.
• Build and manage automated customer journeys for lead nurturing and lifecycle campaigns, and monitor campaign performance.
• Manage data extensions, queries, segmentation logic, campaign automation, and audience refreshes.
• Support integration of WhatsApp and other customer engagement channels with CRM and marketing automation initiatives.
• Develop campaign performance reports with actionable insights to improve engagement, lead quality, and conversion.
• Use SAP to evaluate sales performance, identify business opportunities, and support marketing strategy.
• Implemented AI-powered call analysis to evaluate sales team performance.
• Led cross-functional collaboration with R&D, Design, Engineering, and Marketing teams to ensure timely, accurate technical information, and developed customer-focused product catalogs, presentations, and marketing assets aligned with business requirements.
• Maintain working knowledge of the broader digital marketing ecosystem, including SEO, paid media, social media, website, content, analytics, and digital customer journeys.
• Track emerging trends in marketing automation, AI-driven personalization, CRM, and digital marketing to support launch activities.

Executive – Marketing - Rockway Weighbridge Technologies - Pune

(2019-05 - 2024-07)

Managed CRM-driven lead generation, customer data, and B2B platform operations (IndiaMART, Trade India, Exporters India), analyzing sales/marketing data to drive growth and reporting. Built customer relationships and coordinated cross-functional teams to support order processing, sales documentation, and business targets

• Led team operations to achieve productivity and business targets; supported marketing strategy, lead generation, and business growth initiatives.
• Managed leads, customer data, follow-ups, and sales handovers through CRM, coordinating leads across multiple channels and market segments.
• Generated and analysed leads through B2B platforms including IndiaMART, Trade India, and Exporters India; monitored platform performance, enquiry quality, conversion, and ROI.
• Analysed lead, sales, customer, and campaign data to identify trends and growth opportunities, and prepared sales and marketing performance reports.
• Built and maintained relationships with new and existing customers; coordinated with Logistics, Service, and other teams to deliver suitable solutions and ensure customer satisfaction.
• Supported order processing, quotations, costing, and sales documentation; managed day-to-day marketing activities and website updates.

Coordinator – After Marketing - Fleetguard Filters Pvt. Ltd. - Pune

(2015-12 - 2018-04)

Managed marketing data and post-campaign operations while coordinating between central marketing and field/dealer teams to drive execution and customer engagement. Analysed and executed marketing processes through to post-campaign activities; managed data systems and ensured compliance with quality standards across marketing operations.

• Managed and optimized marketing data, customer information, and campaign records to support accurate planning, execution, reporting, and performance tracking.
• Coordinated with retail, dealer, and field teams to align market execution with central marketing strategy, customer requirements, and business objectives.
• Monitored and evaluated marketing strategies using departmental reports, performance data, and marketing tools to identify gaps, trends, and improvement opportunities.
• Executed post-market support and customer engagement initiatives that strengthened dealer and customer relationships and supported market development.
• MLP Program: Supported marketing planning, cross-functional coordination, reporting, promotional logistics, dealer engagement, and execution tracking.

MBA - Marketing - Poona Education Association's Mahatma Phule Institute of Management, Pune

Bachelor of Engineering - Mechanical - The Institution of Engineers, Pune

Diploma - Mechanical Engineering - Cusrow Wadia Institute of Technology, Pune

Secondary School Certificate (SSC) - S.S.M. High School, Mandavgon, Ahmednagar