Kanika Kapoor

Creative and results-driven Social Media Manager & Influencer Marketing Specialist with 5+ years of experience in content strategy, campaign execution, and brand building. Skilled at designing interactive, user-focused social media pages that highlight company services and boost audience engagement. Known for aligning strategies with business goals to deliver measurable results and growth.

Seeking an opportunity to apply my expertise and contribute to the growth and success of an organization. Eager to leverage my creativity, technical skills, and strategic mindset to contribute to organizational growth and brand visibility.

Social Media Associate at Irrigation & Water Resources Department, Haryana (2023-07 – 2025-10)

• Independently managed end-to-end digital communication for Atal Bhujal Yojana (Haryana), handling official social media platforms for public outreach.
• Developed rural-focused content strategies and monthly digital bulletins, creating posts, videos, field stories, and awareness content on water conservation and government schemes.
• Conducted field interviews with farmers and government officials to showcase project impact.
• Developed monthly news bulletins and ensured consistent, high-quality communication outreach.
• Led live event and field coverage, documenting training programs and stakeholder interviews, including national-level collaboration with the Indian Space Research Organisation (ISRO) and the National Hydrology Project (NHP).

Operations Manager at BRODEWAY (2022-01 – 2023-06)

• Led a team to manage and monitor 100+ creators for the Garnier Hair Mask campaign.
• Executed influencer campaigns for brands including Astroyogi, Renee, PrincessbyRenee, Happistar, and Goodmelts.
• Planned and executed large-scale campaigns involving 2,000+ influencers and celebrities across India.
• Coordinated with clients for seamless execution, reporting, and performance tracking.

Campaign Handling Head at BRODEWAY, CRAVEBIG (2021-01 – 2022-12)

• Monitored large-scale Josh app campaigns along with Instagram handles of 50+ influencers and TV celebrities.
• Gained hands-on expertise by independently managing major brand campaigns such as Nivea, Country Delight, Renee, Trell, Lotte Choco Pie, and Cult.fit.
• Contributed to brainstorming sessions for new campaign concepts and content ideas.

Social Media Manager & Talent Manager at BRODEWAY, INSENSEE (2020-09 – 2021-12)

• Managed social media handles for a jewellery brand, ensuring consistent and high-quality digital presence.
• Reached out to new influencers and content creators, coordinating campaign collaborations based on project needs.
• Assisted in campaign operations, including coordination, budgeting, and invoicing, ensuring smooth and efficient execution.
• Managed multiple projects simultaneously, consistently meeting tight deadlines and delivering high-quality, error-free content.

B.A in Journalism and Mass Communication – Chitkara University