Kanika Kargeti
Social Media Marketer
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About
To work as a Social Media Marketing professional where I can apply my creativity, analytical skills, and knowledge of digital trends to enhance brand visibility, audience engagement, and business growth. Creative and performance-driven Social Media Marketer with practical experience in social media management, Instagram growth strategies, Reels optimization, and paid promotions. Adept at trend analysis, hashtag research, content planning, and performance analytics to deliver measurable results.
Experience
Social Media Marketer - Cybrical Tech LLP
(2025-07)
- Handling complete social media accounts with daily content uploading .
- Creating and optimizing trend-based Instagram Reels to improve reach and engagement.
- Planning monthly and weekly content calendars for consistent growth.
- Monitoring insights and analytics to improve performance.
Social Media Executive - HathMe Trading & Technology Pvt. Ltd.
(2024-01 - 2025-07)
- Managed company social media platforms with regular content posting.
- Designed creative posts and visuals using Canva.
- Executed Instagram Reels strategies focused on trends and organic growth.
- Conducted hashtag research, trend analysis, and caption writing.
- Boosted posts and optimized ad campaigns.
- Prepared performance and campaign analysis reports.
Digital Marketing Intern - Dr. Batra’s Homeopathy Clinic
(2023-05 - 2023-11)
- Assisted in Google Ads campaign setup and optimization.
- Supported Online Reputation Management (ORM) activities.
- Tracked performance metrics and assisted in reporting.
Education
Bachelor of Business Administration (BBA) - IP University (2019 - 2022)
Senior Secondary (12th – CBSE) - Uttarakhand Public School, Noida (2018)
Secondary (10th – CBSE) - Uttarakhand Public School, Noida (2016)
