Kanika Thakur

Results-driven SEO Executive with over 3 years of experience across on-page, off-page, and technical SEO for SaaS, eCommerce, and healthcare/life-sciences websites. Skilled in keyword research, website audits, content optimization, and Google Business Profile (GBP) management, with hands-on experience implementing GEO-targeted SEO, AEO, and AI-search optimization strategies alongside competitor analysis to improve organic visibility, search rankings, and traffic. Adept at managing multiple projects end-to-end and delivering measurable improvements in local and organic search performance.

SEO Executive - eLABSS

(2025-05)

• Manage end-to-end SEO strategy and execution for four company websites — ITC Labs, Qualitek Labs, eLABSS, and AAL Biosciences — driving consistent organic growth and search visibility.
• Lead keyword research, content optimization, technical SEO improvements, and internal linking initiatives across all managed sites.
• Plan and execute off-page SEO campaigns, including link-building and authority-building activities, to strengthen search engine rankings.
• Manage and optimize Google Business Profiles (GBP/GMB) to improve local search presence, customer engagement, and map pack visibility.
• Conduct regular SEO audits and performance analysis to identify and act on continuous-improvement opportunities.

SEO Executive - SEO Discovery Pvt. Ltd

(2024-03 - 2025-04)

• Owned complete on-page and off-page SEO execution, from strategy design through implementation and optimization.
• Managed Google Business Profile optimization to strengthen local visibility and customer engagement.
• Produced SEO audit reports, website suggestion reports, and on-page status reports to guide optimization efforts and track progress.

SEO Executive - RichestSoft

(2022-10 - 2024-01)

• Delivered end-to-end on-page and off-page SEO across multiple SaaS and eCommerce websites.
• Optimized meta tags, content, internal linking, and URL structure, and resolved technical SEO issues to improve on-page performance.
• Executed off-page strategies including link building, citations, and content submissions to build authority and improve rankings.
• Created detailed SEO audit reports identifying technical issues, on-page gaps, and optimization opportunities.
• Conducted competitor analysis covering keyword strategy, backlink profiles, and content performance to inform planning.
• Prepared SEO suggestion and on-page performance reports to guide ongoing optimization.

SEO Executive - Excent Solution

(2021-12 - 2022-06)

• Managed online reputation management (ORM) projects focused on suppressing negative website links through strategic off-page SEO and content promotion.
• Monitored search results to track ranking changes of negative links and measure ORM campaign performance.
• Implemented off-page SEO strategies to suppress negative URLs and boost visibility of positive and neutral content.

Bachelor of Computer Science - Computer Science - Post Graduate Government College for Girls, Sector 11, Chandigarh (2018 - 2021)