WordPress & Digital Marketing Specialist - PETRITIVE - Chennai
(2024-04)
- Developed and maintained WordPress websites, ensuring responsive design and seamless user experience.
- Built and managed e-commerce websites with WooCommerce, integrating payment gateways and product management systems.
- Customized themes and plugins to meet client branding and functional requirements.
- Conducted SEO audits and implemented on-page and off-page strategies to improve search engine rankings.
- Managed Google Ads and Meta Ads campaigns, optimizing targeting, budgets, and ROI.
- Analyzed website performance and campaign results using Google Analytics, Search Console, and SEMrush, making data-driven improvements.
- Designed visually appealing graphics and content for websites and campaigns using Canva, increasing engagement and conversions.
Digital Marketing Executive - Sree Sastha Group of Institution - Chennai
(2022-12 - 2024-03)
- On-page Optimization (Meta Tags, Internal Links)
- Site Map Development, XML Feeds, Content Optimization, Code Optimizations, Image Optimization, Robots.txt File Creation, and so on.
- Off-Page Optimizations (Directory Submission, Search Engine Submission, Article Submission, Blog Submission, and so on).
- Using Google Analytics, create a report for traffic analysis.
- Identifying the most effective keywords. For content optimization, consider keyword density, prominence, semantics, and so on.
- Using Google's webmaster central tool for various site information.
- Conduct content analysis and provide an updated content requirement plan to the content authoring team.
- Random post Submission in Social Media and Optimization.
- Design of social Media post according to ad requirement by Using Canva Tool
- Face Book ad: Setting of campaign, budget Planning and publish the ad based on the data analysis report to increase the band awareness and business leads for company.
- LinkedIn ad: Setting and Publishing of Ad for generating the new business lead and also develop the resource data base.
- Rebuilt and optimized company website on WordPress platform
- Coordinate with web developers to launch any new update in company website.
SEO Analyst - Smiqgen - Chennai
(2021-11 - 2022-11)
- Business and Competitor analysis
- Location analysis report has been submitted to marketing team of customer end for establishing of business in the suitable geographical space.
- Generating Report for Traffic Analysis using Google Analytics.
- Researching the best keywords. Considering keyword density, prominence, semantic etc for content optimization.
- Meta Tag, Internal linking
- Site Map Creation, Content optimization, Code Optimization, Image optimization, Robots.txt file etc.
- Off Page Optimization: Directory Submission, Search engine submission, Article submission, Blog Submission etc.
- Actively using Google webmaster central tool for different site information.
- Social Media sharing and Optimization.
- Content analysis and share update content requirement plan to content writing Team.
Trainee SEO Analyst - Herbcyte - Chennai
(2020-06 - 2021-09)
- Site Audit report, Keyword research
- Produce the Online product search idea to sales team for developing of new sales strategy plan.
- On-page optimization techniques include using Meta tags, internal links, site maps, XML feeds, content optimization techniques; code optimization techniques, image optimization techniques, and robots.txt file creation.
- Off-Page Optimization, including Forum Submission, Blog Creation & Submission, Article Submission, Directory Submission, and Search Engine Submission.
Back Office Admin Executive - Cognibrain - Chennai
(2018-11 - 2020-03)
- Updating databases with confidential and relevant information.
- Ensuring that all information and documentation is compliant with guidelines.
- Coordinating and communicating activities for the Office, including all employee events.
- Work closely to support the Administration department e.g. Employee filing and documentation
- I have partially participating in SEO Process.
Programmer - SRM Easwari Engineering College - Chennai
(2014-08 - 2016-07)
- Provide assistance to staff, faculty, and students in the department and ensure that the daily routine of administration is handled efficiently and confidentially for graduate and undergraduate program.
- Maintained the department personnel records.
- Update the filing systems with new information.
