Kanna Rachana

Key Account Manager with 2+ years of experience driving revenue growth and P&L ownership across e-commerce and quick commerce platforms including Amazon (Seller Central & Vendor Central), Flipkart, JioMart, Myntra, Nykaa, Zepto, and Swiggy Instamart. Proven track record launching new marketplace and quick commerce accounts from onboarding through go-live, managing GMV upward of ₹13 crore a month, and delivering measurable sales growth (65% category growth in 8 months). Skilled in JBP negotiation, catalog and content management, demand forecasting, trade marketing, and cross-functional collaboration with supply chain and category teams.

Key Account Manager & Category Manager at Sheela Foam Ltd (Sleepwell) (2026-02 – Present)

• Spearheaded marketplace and quick commerce launch (Zepto & Swiggy Instamart) within 2 weeks of joining — led onboarding, legal sign-offs, and operational readiness
• Closed OR (Outright) model agreements and executed go-live; achieved ₹25 lakhs GMV within the first month of launch
• Key Account Manager for Amazon Seller Central and Vendor Central, managing GMV of ₹13 crore a month, with hands on experience across both PO-based and marketplace models
• Category Manager for Pillows & Protectors: owned P&L, assortment planning, and growth strategy across Amazon, Flipkart, Myntra, Urban Ladder, Livspace, JioMart, and Tata Cliq
• Drove visibility, conversions, and profitability through pricing, ads, and supply optimization
• Led strategic discussions and negotiations for onboarding on Nykaa and Nykaa Fashion — successfully onboarded both

Assistant Key Account Manager (E-commerce) at Drools Pet Food Pvt Ltd (2024-04 – 2026-02)

Field role (Apr–Jun 2024): conducted market research and competitor/GTM benchmarking across Telangana, Tamil Nadu, Karnataka, and Maharashtra to identify market trends and business opportunities.

Key Account Relationship

Manager (Jun–Sep 2024): managed 83 key accounts across Telangana, Andhra Pradesh, and Kolkata, leading a team of 1 ASM, 2 ASEs, and 4 TSIs; strengthened client relationships and facilitated onboarding.

Assistant Key Account

Manager – E-commerce (Sep 2024–Feb 2026): transitioned to the e-commerce division to grow the brand's digital presence, managing accounts including Supertails, Reliance, Heads Up For Tails, Vetic, Meesho, Citymall, and Shakehands, while building partnerships with quick commerce platform Zepto.

• Oversaw sales of ₹4.5 crore a month; owned catalog management, A+ content, onboarding, and ATL/BTL marketing campaigns (online and offline)
• Drove demand forecasting, JBP closures, customer ordering and fulfillment, and supply team collaboration
• Managed client relationship building and retention, QoQ analysis, competitor benchmarking, MOP analysis, PnL checks, NSV analysis, ledger targets, invoicing, budgeting, and case fill
• Handled POD checks, post-GRN quality checks, off-platform activations, and social media strategy coordination for digital campaigns

Winter Intern at Gencrest Bio-Products Pvt Ltd (2023-01 – 2023-01)

• Mapped the strategic landscape of the biostimulant market in Telangana, including competitor insights and the billing-to-liquidation cycle
• Recommended innovative marketing strategies to support Gencrest's expansion into the Telangana region

Summer Intern at YesBank Ltd (FASAR) (2023-06 – 2023-08)

• Conducted a comprehensive analysis of the global and Indian soybean market, trade, and supply chain, including value-chain mapping from production to consumption
• Forecasted future demand and developed recommendations to enhance the export competitiveness of non-GMO soybeans from India

PGDM-ABM (MBA) in Business Management – National Institute of Agricultural Extension Management (MANAGE) (2024)

B.Sc. (Hons) in Agriculture – College of Agriculture, Rajendranagar, Professor Jayashankar Telangana State Agricultural University (2022)

Class XII – Urbane Junior College, Hanamkonda, Telangana (2017)

Class X – Kendriya Vidyalaya, Warangal, Telangana (2015)