Karishma Motwani

Motivated digital marketer with demonstrated experience in multi-channel campaign execution, CRM operations, audience segmentation, and performance reporting. Proven ability to manage WhatsApp, email, and app notification campaigns while tracking engagement KPIs. Analytical mindset with strong interest in Martech, lifecycle automation, and AI-driven personalization — aligned with Angara India's growth-stage marketing objectives.

Digital Marketing Executive - Cyntexa

(2026-01 - 2026-04)

• Planned, executed, and optimized organic campaigns across LinkedIn and Instagram — including scheduling, A/B content testing, and performance reporting.
• Tracked and reported campaign KPIs: impressions, clicks, CTR, engagement rate, and reach — driving 67.6% growth in LinkedIn impressions and 47% improvement in engagement rate.
• Conducted keyword research and competitor benchmarking to identify content opportunities and support SEO-led growth.
• Managed community engagement and online reputation via Google Business Profile, Trustpilot, and MouthShut — executing review acquisition campaigns and content distribution.
• Implemented FAQ schema and analyzed traffic data to support cross-functional content and SEO strategy.

Digital Marketing Executive - HomeMonde Lifestyle

(2025-05 - 2025-11)

• Executed targeted WhatsApp and app push notification campaigns to drive customer retention and repeat purchase — directly aligned with lifecycle marketing objectives.
• Managed CRM operations end-to-end: customer segmentation, query resolution, and cross-channel communication.
• Optimized Shopify product pages and blog content to improve organic visibility and user engagement.
• Conducted SEO audits, keyword research, and competitor analysis to guide content and campaign strategy.
• Tracked performance metrics across channels and surfaced actionable insights for ongoing optimization.

Digital Marketing Intern - Jyoti Fab, Jaipur

(2023-04 - 2023-11)

• Executed CRO and SEO enhancements on a new e-commerce store, achieving average SERP position 21 for primary keywords within 3 months.
• Increased online visibility by 57% through structured content strategy and optimized campaigns.
• Monitored and reported performance metrics; proposed actionable recommendations for campaign KPI improvement.

Virtual Marketing Intern - IIDE

(2023-06 - 2023-07)

• Developed social media growth strategies; produced blog content to drive organic reach.
• Compiled marketing performance reports and recommended data-backed improvements.

Bachelor of Commerce - University of Rajasthan (2021 - 2024)

Digital Marketing Executive Course - Digiperform (2022 - 2023)