Karthick M

Accomplished healthcare professional with 22+ years of expertise in hospital operations, sales & marketing, brand management, and strategic planning. Proven success in referral development, patient acquisition, and market expansion across competitive healthcare markets. Strong track record of leading and mentoring marketing teams, achieving measurable growth and ROI through innovative campaigns.

Adept at building long-term partnerships with physicians, referral doctors, corporates, and community stakeholders. Skilled in strategic planning, business development, and brand positioning to strengthen market leadership. Recognized for data-driven decision-making, resource optimization, and team leadership that consistently deliver results.

Head – Sales & Marketing at Apollo Speciality Hospitals (2024-11 – Present)

• Leading the overall sales & marketing strategy, ensuring alignment with organizational goals.
• Driving referral development, patient acquisition, and business growth across key specialties.
• Building strong relationships with physicians, referral doctors, and corporate partners.
• Developing and executing innovative digital, print, and on-ground marketing campaigns.
• Expanding outreach programs, CMEs, and health awareness initiatives.
• Monitoring performance metrics and ROI, presenting regular reports to management.
• Leading and mentoring the sales & marketing team to achieve business targets.
• Exploring new market opportunities and partnerships for sustained growth.

Head – Business Development at Kauvery Hospitals (2022-04 – 2024-10)

• Developed and executed the hospital's marketing strategy in alignment with business objectives.
• Identified and capitalized on new market opportunities to expand hospital reach.
• Built partnerships with physicians, healthcare professionals, and corporates.
• Led a high-performing marketing team, fostering collaboration and accountability.
• Monitored KPIs and optimized marketing investments to maximize ROI.

Regional Manager – Business Development at Kauvery Hospitals (2017-06 – 2022-03)

• Managed marketing and business development across 8 districts in South Tamil Nadu.
• Focused on super-specialties including cardiology, cardiothoracic, oncology, organ transplantation, and neurosurgery.
• Launched a highly successful physician referral program across the region.
• Built new outreach clinics and strengthened the referral doctor network.

Assistant Manager – Healthcare Services at Gleneagles Global Hospitals (2016-05 – 2017-05)

• Handled South Tamil Nadu doctor referral marketing and business development.
• Increased referral inflow by on boarding new physicians.
• Managed outreach clinics and built government sector (ESI, ECHS) business.

Senior Executive – Healthcare Services at SIMS Hospital (2014-10 – 2016-04)

• Developed marketing programs to increase brand awareness.
• Conducted market research and analyzed competition to shape marketing strategy.
• Coordinated with doctors to set health marketing goals and planned CME events.

Executive – Healthcare Services at Apollo Specialty Hospital (2012-04 – 2014-10)

• Expanded referral networks and developed physician relationships.
• Managed outreach clinics and health awareness programs.
• Strengthened patient engagement and community health initiatives.

Senior Manager, Marketing at Mulamoottil Eye Hospital (2011-01 – 2012-12)

Led medical & corporate marketing, brand communication, and business growth.

Manager, Operations at Dr. Agarwal's Eye Hospital (2007-01 – 2011-12)

Managed hospital operations, budgets, staffing, and compliance.

Coordinator, Eye Bank at Aravind Eye Hospital (2004-01 – 2006-12)

Coordinated donor procurement, awareness programs, and NGO partnerships.

Management Trainee at Vijay Agencies (2003-01 – 2004-12)

Gained early management training in operations & administration.

BBA – Thiagarajar College

PGDPMIR – Madurai Kamaraj University