Kartik Tiwari

Research Analyst with 4+ years of experience in consumer insights, competitive intelligence, and data-driven strategy across FMCG, Healthcare, BFSI, Education, Automation, and TMT sectors. Proven track record of leading end-to-end research projects, delivering actionable insights to C-suite stakeholders, and leveraging advanced analytics tools (SPSS, Excel, and AI platforms) to drive business decisions.

Lead - Research & Consumer Insights at Lyxel & Flamingo (2025-08 – Present)

Managed full-cycle qualitative and quantitative research for B2B and B2C sectors; provided Stakeholder and C-Suite reporting to evaluate brand health, customer perceptions, and market opportunities.

• Managed full-cycle qualitative and quantitative research for B2B and B2C sectors; provided Stakeholder and C-Suite reporting to evaluate brand health, customer perceptions, and market opportunities.
• Designed and executed multi-method studies (surveys, interviews, focus groups).
• Contributed to the development of 3 white papers and 5 industry-specific reports, driving a 15% YoY increase in brand strategy engagements.
• Integrated social listening methodologies to enhance market intelligence accuracy.
• Leveraged Generative AI tools (Google Gemini, Microsoft Copilot, ChatGPT, and Perplexity) for data synthesis.

Senior Research Analyst at E2E Research Services Pvt. Ltd. (2024-08 – 2025-07)

Directed primary research projects across FMCG, Healthcare, BFSI, Education, Automation, and TMT sectors. Managed proposals, research design, questionnaire creation, fieldwork supervision, and data analysis.

• Directed primary research projects across FMCG, Healthcare, BFSI, Education, Automation, and TMT sectors.
• Managed proposals, research design, questionnaire creation, fieldwork supervision, and data analysis.
• Led multi-market tracking studies (U&A, CLT, Concept Testing, Product Testing, Brand Tracking).
• Mentored junior analysts on methodologies, SPSS (Correlation, Open-end coding), PowerPoint storytelling, and quality control.
• Directed the end-to-end reporting lifecycle, encompassing project management, survey link testing, automated charting, and insight-driven analysis in strict adherence to operational SOPs.

Research Analyst at E2E Research Services Pvt. Ltd. (2021-07 – 2024-07)

Conducted in-depth secondary research and company profiling, analyzing products, business models, leadership structures, financials, and M&A activities to support strategic insights.

• Conducted in-depth secondary research and company profiling, analyzing products, business models, leadership structures, financials, and M&A activities to support strategic insights.
• Delivered 50+ detailed research reports covering Market Segmentation, Competitive Intelligence, PESTLE, and SWOT Analysis, directly influencing client investment decisions.
• Proficient in premium databases and industry sources including CB Insights, ZoomInfo, Crunchbase, Statista, PitchBook, and Meltwater, along with public information repositories.
• Developed periodic market and competitive landscape reports for internal and external stakeholders, enabling data-driven business strategies.
• Produced 50+ high-quality research presentations, transforming raw data into structured, storytelling-driven PowerPoint decks with clear narratives, advanced data visualizations, charts, and tables to drive executive decision-making.

MBA in Finance & Marketing – Management Education & Research Institute (MERI) College (2018-08 – 2020-12)

BBA in Business Administration – CBS Group of Institutions (2015-08 – 2018-05)