Content Head - Marketing Makhni
(2024-12 - 2025-07)
- Lead a team of 5+ content professionals, overseeing content creation, strategy, and execution across various platforms.
- Develop and implement comprehensive content strategies for brands, with a strong focus on LinkedIn content and engagement.
- Conduct content audits for clients, providing insights to optimize existing content and align with business goals.
- Collaborate with marketing teams to create brand-specific campaigns, ensuring the messaging resonates with target audiences.
- Oversee team performance, providing mentorship and guidance to ensure timely and high-quality content delivery.
- Manage content calendars, ensuring consistent and effective content distribution for clients.
- Analyze and track content performance metrics, using data to continuously refine strategies and improve engagement.
Content Strategist - Tenniskhelo
(2024-05 - 2025-05)
- Researched and created engaging sports content, covering match previews, reviews, and player analysis.
- Developed SEO-optimized articles to enhance audience reach and engagement.
- Covered major tennis tournaments with in-depth reporting and insights.
- Conducted interviews and gathered first-hand data from sources to ensure content accuracy.
- Collaborated with editors and digital teams to align content with brand strategy.
- Analyzed content performance metrics, adapting strategies for improved engagement.
Sports Journalist Intern - Go Worldwide
(2024-04 - 2024-12)
As a Sports Journalist at Go Worldwide, I covered in-depth cricket content, delivering high-quality articles and insightful analysis of major tournaments. My role involved staying updated with the latest matches, player performances, and team strategies to create engaging content for cricket enthusiasts.
- Crafted comprehensive match reports, previews, and reviews for IPL 2024 and T20 World Cup 2024.
- Delivered detailed analysis and expert opinions on every cricket match, covering key moments and player performances.
- Ensured fact-based and engaging storytelling, keeping readers informed with accurate and timely updates.
- Researched and wrote feature articles on team strategies, player stats, and tournament insights.
- Maintained a consistent writing style and journalistic standards, enhancing audience engagement.
Content Manager & Sales Operations - Nexor Marketing
(2025-07 - 2026-06)
- Created diverse content including ad copies, social media posts, website content, articles, and blogs for multiple brands.
- Planned and executed content strategies and marketing campaigns to strengthen brand visibility and engagement.
- Managed sales operations, overseeing lead management, client coordination, and campaign performance tracking.
Marketing & Content Strategy Intern - StumpMike
(2024-10 - 2026-03)
Contributed to developing and executing social media content strategies for StumpMike, the world's first cricket-focused social media app.
- Participated in brainstorming sessions to generate innovative and engaging cricket-related content ideas.
- Collaborated with the leadership team to plan and coordinate content marketing initiatives aimed at expanding the app's user base.
- Gained hands-on experience in content marketing, digital engagement, and community growth strategies within the sports domain.
