Kashvi Shah

SEO professional with 8 years of hands-on experience across SaaS, eCommerce, and service-based businesses. I've grown organic traffic from scratch, retained 80% of clients through consistent results, and driven SEO strategies that translate directly into lead generation. I've trained and managed small SEO teams on select projects, built SOPs for daily workflows, and collaborated closely with content, design, and development teams to execute end-to-end SEO strategy, including recent work on GEO (Generative Engine Optimization).

Senior SEO Executive at GROWFFIC (2025-04 – Present)

• Lead and manage a team of 2-3 SEO executives on select projects, assigning tasks, reviewing outputs, and running training sessions, while independently driving SEO strategy on other accounts
• Conduct technical SEO audits to identify crawlability issues, site structure problems, and on-page gaps
• Drive keyword research and content strategy, including content outlines aligned with search intent
• Review and optimize published content to improve rankings and ensure alignment with SEO best practices
• Perform traffic drop analysis to diagnose ranking losses and implement recovery strategies
• Manage internal linking strategy to improve page authority distribution across the site
• Deliver monthly reports with keyword ranking trends, traffic insights, and actionable recommendations
• Work across SaaS, eCommerce, and service clients, adapting strategy to each business model
• Prioritized GEO (Generative Engine Optimization) strategy for 2-3 recent clients to improve visibility in AI-driven search results like ChatGPT and Google AI Overviews
• Created SOPs for core SEO workflows, including content outlines, content reviews, and audits, to standardize team output and quality
• Collaborated cross-functionally with content writers, designers, and developers to execute SEO recommendations end-to-end
• Maintained 80% client retention through consistent reporting, communication, and measurable results
• Drove SEO strategies that directly contributed to lead generation for client businesses
• Grew organic clicks for a logistics brand from 1.2M to 2.6M in just 6 months through strategic content and on-page optimization

Senior SEO Executive at ZESTARD TECHNOLOGIES (2020-02 – 2025-03)

• Executed comprehensive SEO audits and delivered prioritized on-page and technical recommendations
• Handled core on-page and technical SEO activities, including technical SEO audits, keyword research, content outlines, content review and optimization, meta tag optimization, internal linking, and traffic drop analysis
• Built and implemented content strategies from scratch, driving new articles from 0 to 250K organic visits/month within 12 months
• Increased organic traffic for a healthcare product website from 10K to 25K/month
• Achieved featured snippet rankings through targeted content optimization and structured formatting
• Managed client communication, including regular updates, performance reviews, and strategy alignment
• Trained and mentored 2-3 junior SEO executives, supporting their growth into independent contributors

SEO Executive at BIZTECH CONSULTANCY (2018-06 – 2020-01)

• Implemented on-page and off-page SEO fundamentals for multiple client websites
• Conducted keyword research and competitor analysis to identify ranking opportunities
• Supported content creation and optimization aligned with target keywords and user intent

MBA in Marketing – Chimanbhai Patel Institute of Management & Research (2016 – 2018)

B.E. in Information Technology – LDRP, Gandhinagar (2012 – 2016)