Senior Content Specialist | Copy/Content
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A creative professional with a personal knack for staying up to date with the latest in tech. This is my 4th year in content/copy with experience now ranging across Audio, Smart Wearables, Fashion, Education & HR tech.
Developed enhanced content flow for brand store - new product category launch of Soundbars & Home Audio
Overseen end-to-end content development for App UI.
Overhauled Marketing Automation content for all channels.
Campaigns - 6 Year Anniversary on-ground activation/Boult X Ford
Mustang series/Boult Unwrap.
Video Shoot Strategy: Scripting + Voice-over for product shoots.
E-commerce + D2C content (Brand store, PDP + Amazon A+) for launch of 17 Smartwatches, 11 Earbuds and 1 Soundbar.
BAU - Social media creatives + Website content + Founder's
LinkedIn + Performance marketing ads + Packaging + PR edits.
Emporiom Digital Pvt. Ltd
Created textual content, long form and copy, website landing page, social media, video scripts, performance ads
Brands worked on : PeopleStrong, IndusInd Bank, Forest Essentials,
Beetel, W For Woman, Aurelia, Bobcat
Worked on Brand Identity Relaunch for APAC's Choice of HR Tech
"PeopleStrong"
Worked on Aurelia's Alia Bhatt campaign “Be Compliment Ready”
Regularly led core team of Graphic Designers and Social Media
Executives on the creation of Campaigns; contributed directly to higher sales during campaign run time.
Created textual content, visualized graphic content for new website launch.
Created textual and graphic content for regular Social Media updates/posts.
Master's in Advertising and Marketing Management
Amity University, Noida (2018-2020)
Tezpur Central University, Assam (2014-2017)
