Kavita Rawat

Detail-oriented Digital Reporting and Data Operations professional with 10+ years of experience in marketing data management, lead generation, web research, data enrichment campaign reporting and team leadership. Extensive hands-on experience with Marketo, CMS platforms, data cleaning, audience segmentation, and end-of-campaign reporting. Proven ability to coordinate with global stakeholders, manage large datasets, ensure high data accuracy, and deliver reports within strict timelines.

Team Lead – Campaign Digital Reporting (Data Research/Web Research) - Information Security Media Group (ISMG)

(2023-06)

• Managing a team to ensure successful execution of global digital campaigns.
• Conducting weekly meetings with global teams for campaign planning and performance tracking.
• Handling integrated lead generation campaigns using CMS, Marketo, and third-party platforms.
• Managing, downloading, cleaning, and validating customer and campaign data from ZoomInfo, InsideView, partners, and vendors.
• Built targeted company and contact lists using LinkedIn Sales Navigator and other research platforms.
• Ensuring timely delivery of projects while maintaining high data accuracy standards.
• Creating client presentations and detailed research reports.

Senior Executive – Campaign Digital Reporting (Data Research / Web Research) - Information Security Media Group (ISMG)

(2021-01 - 2023-05)

• Executed integrated lead generation campaigns using CMS, Marketo, and third-party tools.
• Coordinated with US-based campaign management teams to implement performance strategies.
• Downloaded, cleaned, de-duplicated, and verified data using tools such as BriteVerify.
• Led web research and lead generation projects, ensuring data quality and timely delivery.
• Improved data quality through continuous monitoring and corrections.
• Mentored and trained new team members.

Executive – Digital Reporting (Data Research / Web Research) - Information Security Media Group (ISMG)

(2019-02 - 2021-01)

• Supported end-to-end execution of integrated campaigns.
• Created targeted audience lists and maintained campaign databases.
• Generated end-of-campaign reports ensuring data accuracy.

Senior Data Researcher / Web Researcher - Information Security Media Group (ISMG)

(2017-02 - 2018-02)

• Analyzed and assessed data attributes to improve operational performance.
• Performed strategic data analysis and research to support business requirements.
• Cleaned and updated records on Marketo, Salesforce, and other B2B platforms.
• Coordinated with US marketing and research teams.
• Worked with paid databases such as LinkedIn, ZoomInfo, Jigsaw, Capital IQ, and Boolean searches.
• Created and analyzed email assets for webinars, whitepapers, and podcasts.

Data Mining & Entry Specialist - Information Security Media Group (ISMG)

(2015-02 - 2017-02)

• Conducted large-scale data research, validation, and database updates.
• Supported analysis to improve productivity and business outcomes.

Database Executive - UBM India Pvt. Ltd.

(2013-08 - 2015-02)

• List building and research as per client requirements.
• Internet research for conferences, events, exhibitions.
• Coordination with sales, sponsorship, and operations teams.
• National and international data verification via calls.
• Worked with databases such as LinkedIn, ZoomInfo, and Hoovers.

Customer Service Representative - Tele Access E-Services Pvt. Ltd. (Angel Broking Process)

(2012-05 - 2013-04)

• Handled inbound customer calls and resolved client queries.
• Provided remote system assistance for issue resolution.

B.Sc. - Information Technology - Mumbai University (2013-04)

H.S.C. - Ravindra Bharati Junior College (2009-02)

S.S.C. - Universal English High School (2006-03)