Digital Marketing Manager (Head of Digital Marketing & Growth) at Finvasia (2022-08 – 2026-06)
FinTech: Shoonya (zero-brokerage trading app) and Jumpp (India's first AI-powered conversational fintech super app)
- Brand building: Transformed Shoonya from a zero-visibility app into a recognized zero-brokerage brand and contributed to its repositioning as an AI-first investing platform, improving NSE active-client ranking from #54 to #23 within 18 months; scaled annual revenue from ₹5 Cr to ₹100 Cr.
- Team & function build: Built the digital marketing function from scratch; hired and led a 15+ member team across paid media, SEO, social, CRM, content, and analytics, reporting to the CEO.
- Product launch & GTM: Drove digital acquisition and launch GTM for Jumpp, India's first AI-powered conversational fintech super app integrating investments, insurance, payments, and UPI.
- Integrated campaigns: Conceptualized and executed digital-first campaigns across owned, earned, and paid channels (website, app stores, YouTube, Instagram, SEM, display, affiliates), aligned to product launches and topical moments; grew monthly leads from 100/day to 1 lakh/month, app installs 5x in 18 months, and a 28,000+ organic Instagram community through education-led content.
- Media strategy & budgets: Owned media planning and ₹50L up to 1 Cr/month budgets across Google, Meta, and 5-8 affiliate partners; presented channel mix, payback periods, and contribution margin decisions directly to the CEO.
- Marketing effectiveness: Championed a test-and-learn culture with creative-level A/B and multivariate testing, landing page CRO, and incrementality analysis; cut CAC 60% (₹2,500 to under ₹1,000) and CPL 70% (₹500 to under ₹150).
- Full-funnel growth: Owned the funnel from impression to repeat trade; grew monthly trading accounts 12.5x (2,000 to 25,000) and monthly transacting users 8x (25K to 2 lakh), lifting brokerage revenue to ₹20L/day; built CAC/LTV cohort models to steer budget and retention decisions.
- MarTech & measurement: Implemented a modern MarTech stack (AppsFlyer, Trackier, GA4, WebEngage) enabling full-funnel attribution and incrementality testing; built real-time Looker Studio dashboards integrating GA4, Google Ads, and Meta, and ran after-action reviews on every major campaign for leadership.
- Agency & partner leadership: Led external creative and analytics agencies; worked directly with Google and Meta partner teams on betas and category benchmarks; pioneered AEO/GEO to win brand citations in ChatGPT, Claude, and Gemini.
Manager, Digital Marketing at Sanrai Group (2019-06 – 2022-08)
Healthcare and medical devices, high-ticket B2C and B2B
- Built digital acquisition and brand presence from zero: grew revenue from ₹0 to ₹20L+/month within 6 months to a ₹3 Cr+ ARR run-rate, generating 1,000+ high-ticket leads/month via Google, Meta, and Amazon/Flipkart marketplaces and contributing to ₹10 Cr+ in sales.
- Ran full-funnel campaigns against monthly revenue targets, integrated inside sales into the acquisition workflow, mentored a 5-to-7-member team, and set annual business and channel plans.
Assistant Manager, Digital Marketing at Videocon Telecommunications (2016-10 – 2019-05)
Telecommunications and consumer products
- Planned and executed 360° brand and performance campaigns across SEM, Meta, email, and display; built weekly and monthly reporting cadences for senior management and drove Google rankings on priority brand and category terms through integrated SEM and SEO.
- Managed social media storytelling for multiple internal sub-brands across Facebook, Instagram, YouTube, and LinkedIn, owning distinct content calendars, audience mandates, and engagement goals per brand.
Senior Executive, Digital Marketing at Impinge Solutions (2015-02 – 2016-10)
IT services, US-based B2B and B2C clients
- Managed full-service digital marketing for US clients; built and ran global PPC and SEO strategy, drove inbound lead generation, and established cross-team workflows and campaign reporting standards across US and European delivery teams.
Senior Executive, Digital Marketing at Miracle Group (2014-04 – 2015-02)
IT services, US and European markets
- Drove B2B demand generation via SEO and inbound; managed PPC campaigns and built an ROI tracking and attribution framework in Google Analytics from scratch.
SEO Analyst at Salentro Technologies (2013-07 – 2014-03)
IT services, UK, US and European markets
- Executed on-page and technical SEO across UK, US, and European client accounts; prepared performance reports and coordinated with development teams on site-level fixes and structured SEO improvements.
Online Marketing Executive at Browsewire Consulting (2012-06 – 2013-06)
IT services, UK, US and Australia markets
- Conducted on-page and off-page SEO audits, built link-building and keyword ranking strategies, and produced blog and web content driving measurable organic traffic growth for international clients.
