VP Marketing
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A seasoned marketing professional with over 13 yrs of work experience encompassing scaling brands and driving impactful campaigns across industries. Currently, I’m the Vice President of Marketing at EyeMyEye, where recently I’ve led our expansion into the U.S. market, I also onboarded and launched our first brand ambassador as Emraan Hashmi.
Before EyeMyEye, I was the Head of Marketing at Spexmojo, where I built a lean team to build the Spexmojo brand from scratch. We went on to acquire 900+ optician partners nationally and executed offline and online full funnel multi-channel campaigns across Print, Radio, OOH, cinema.
My expertise spans omnichannel marketing, brand building, customer acquisition & retention. I’m passionate about crafting data-driven campaigns, mentoring teams, and working to deliver measurable growth.
Over my 13+ years of experience I have had the opportunity to learn, deliver and grow at some of the best and agile companies. From building custom branded solutions for various brands advertising on HT Media and Zee network to setting up marketing teams and brand building at young startups like Spexmojo and EyeMyEye, my experiences across industries has helped shape a seasoned and well rounded experience in marketing and advertising.
My career has been marked by a consistent focus on data-driven decision-making and strategic planning, ensuring that every campaign and project delivers measurable results. I excel in guiding teams toward common goals, nurturing a collaborative environment, and optimizing performance to support sustainable growth.
With a belief that learning never ends my most recent and relevant education experience has been at IIM Bangalore. Here I completed my Executive general management programme attending classes and clearing exams alongside some of the most brilliant batch mates spanning across various industries and sectors. Attending lectures of some from some of the most stellar faculty across the country helped me widen my horizons and gain valuable insights across multiple facets of an organisation.
This boosted my confidence to do more and deliver more.
