Manager – Customer Service (Passenger Segment) - East Region (West Bengal, Odisha, Nepal & Bhutan) at MRF LIMITED (2023-04 – 2026-06)
Spearheading regional business operations for the Passenger Car Radial (PCR) segment, driving revenue growth and market share expansion across domestic and international markets
- Delivered sustained double-digit growth (17–18% YoY), achieving record-high sales volumes exceeding 15,000 units through strategic planning and execution
- Orchestrated premium product growth strategy, resulting in 20–25% increase in flagship brands (Perfinza, ZLX, Markus) through effective positioning and channel activation
- Designed and executed robust channel sales and distribution strategies, enhancing dealer productivity, retail penetration, and territory coverage
- Strengthened dealer and distributor ecosystem through relationship management, capability building, and performance monitoring
- Collaborated with cross-functional teams (supply chain, product, logistics) to ensure seamless demand fulfillment and inventory optimization, eliminating stock-out risks
- Led capability development initiatives by mentoring sales teams on product expertise, competitive differentiation, and consultative selling approaches
Manager – Customer Service (Passenger Segment) - Mumbai, Pune & Nashik at MRF LIMITED (2021-02 – 2023-04)
Directed sales and channel operations across high-potential urban markets, driving revenue growth and market penetration
- Enhanced customer experience and retention through structured service delivery frameworks and proactive escalation management
- Improved dealer performance by implementing data-driven business planning and performance review mechanisms
- Conducted market intelligence analysis to refine pricing, positioning, and competitive strategies
Manager – Passenger Specialist (PAN India) at MRF LIMITED (2019-07 – 2021-02)
Played a strategic role in national-level product management and sales enablement for passenger tyre segment
- Delivered structured training programs to improve sales capability, product knowledge, and conversion effectiveness across regions
- Contributed to formulation and deployment of Go-To-Market (GTM) strategies aligned with organizational growth objectives
District Manager – Noida at MRF LIMITED (2019-07 – 2020-08)
Owned district P&L and drove sales growth, market share expansion, and channel development initiatives
- Successfully expanded market footprint by appointing dealers in previously untapped and low-penetration territories
- Strengthened territory performance through localized sales strategies and targeted channel interventions
Assistant District Manager – Noida at MRF LIMITED (2018-03 – 2019-06)
Managed end-to-end District Office operations, ensuring alignment with regional business objectives and sales targets
- Reported directly to Senior Manager – North, supporting strategic planning and execution at district level
- Drove sales performance, channel efficiency, and revenue growth through structured dealer engagement and territory planning
- Monitored KPIs, sales MIS, and performance metrics to enable data-driven decision-making
- Strengthened market coverage and improved secondary sales through targeted interventions
Assistant Manager – Franchisee Management at MRF LIMITED (2015-06 – 2018-03)
Managed franchisee operations, ensuring alignment with corporate objectives, brand standards, and revenue targets
- Drove partner profitability through business planning, operational support, and performance optimization initiatives
- Strengthened franchise network through strategic relationship management and governance frameworks
Senior Sales Executive / Sales Executive – Channel Management at MRF LIMITED (2012-05 – 2015-05)
Delivered consistent growth in passenger and truck tyre segments through effective channel management and dealer engagement strategies
- Improved product visibility and retail presence through structured merchandising and placement initiatives
Sales & Technical Supervisor (STE) at MRF LIMITED (2009-11 – 2012-04)
Led sales and technical operations across Chandigarh, Tri-City, and Himachal Pradesh, managing an annual business volume of ~₹115 Crore
- Supervised and developed a high-performing sales team, driving productivity, capability enhancement, and target achievement
- Converting Large fleet owners in all the above cases and providing better after sales service to retain them for longer period of time
- Delivered superior after-sales service and technical support, ensuring higher customer satisfaction and long-term retention
- Strengthened customer loyalty by implementing proactive service interventions and relationship management strategies
- Improved territory performance through integrated channel management, fleet engagement, and market expansion initiatives
Territory Sales In-Charge (TSI) – South Delhi at MRF LIMITED (2007-07 – 2009-11)
Managed end-to-end sales operations for South Delhi territory, handling an annual business volume of ~₹50 Crore
- Drove primary and secondary sales growth through effective dealer network expansion and engagement strategies
- Converting truck, ICV, LCV, SCV and taxi tour operators to purchase and fit MRF tyres
- Strengthened market penetration by influencing end-user buying decisions, increasing brand preference and repeat purchases
- Built strong relationships with channel partners to ensure consistent revenue generation and customer retention
Sales Executive at Luminous Power Technologies Ltd. (2006-06 – 2007-06)
Managed regional sales operations, driving dealer expansion, revenue growth, and market development
- Strengthened channel relationships to enhance distribution effectiveness and brand presence
Marketing Executive at Steelbird International (2005-06 – 2006-06)
Supported execution of marketing campaigns, brand promotions, and market research initiatives
- Conducted competitor analysis to provide insights for strategic decision-making and positioning
