Khushal Gupta

Full-stack Software Engineer with 3+ years of experience building scalable web applications and solving complex platform-level challenges. Strong expertise in React, Node.js, and modern frontend architectures, with growing backend experience in Java and Spring Boot. Experienced in debugging distributed systems, API integrations, and personalization platforms (Adobe Experience Platform – Target).

Proven ability to design systems from scratch, optimize performance, and deliver production-grade solutions.

Technical Consultant at Adobe (2025-08 – Present)

Adobe Experience Platform

• Debugged and resolved complex issues across AEP Target involving SDKs, APIs, and personalization workflows by analyzing network calls, logs, and event pipelines.
• Investigated system behavior across Adobe Edge Network, identity stitching, and decisioning flows to identify root causes and implement reliable fixes.
• Collaborated with engineering teams to reproduce defects, validate fixes, and improve platform stability through detailed technical insights.

Senior Software Developer at Adflipr (2023-08 – 2025-07)

Email Marketing Automation Platform

• Architected the platform frontend from scratch as the first engineering hire, establishing scalable component architecture.
• Built a drag-and-drop email builder using React.js & GrapesJS, reducing template creation time by 60%.
• Delivered 15+ reusable, high-performance UI components with real-time preview, drastically improving user experience.
• Implemented branding, design systems, and cross-device previews, boosting template accuracy across email clients.
• Integrated Shopify API, media library, merge-tag personalization engine, and multi-device rendering system.
• Designed scalable state architecture using custom hooks + Redux Toolkit, improving maintainability and onboarding speed.

Software Developer at Magic EdTech (2022-07 – 2023-06)

EdTech Solutions

• Built accessible and reusable UI templates using React & Redux, consumed by thousands of learners daily.
• Ensured WCAG-compliant UI and delivered pixel-perfect components under tight deadlines.

SDE Intern at Magic EdTech (2022-02 – 2022-06)

• Assisted in frontend features and improved performance across student-facing platforms.

B.Tech in Information Technology – Jaypee Institute of Information Technology, Noida (2018 – 2022)